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I recently picked up Your Creative Power, a book written by Alex Osborn — the “O” in BBDO (an advertising agency that still exists...

I got a weird email yesterday. It was from a brand that I’ve never heard of. But it wasn’t spam. In fact, it was a truncated newsletter...

I just got off a call with a client where he told me that an email I sent last week, which was chock full of emotional reasons to sign up...

True story:  A couple of years ago, after being reamed out by a client for a silly innocent mistake I made in an email (I don’t remember...

I got a spicy reply from a cold lead I offered to help the other day.  This bozo responded to an innocent email saying something like,...

Oh boy.  One of my clients (the only one to use Keap fka Infusionsoft, which is, in my experience, mayhap the single worst ESP to ever...

If’n you’ve been wondering where I’ve been all week, I’ll tell you:  Working on stuff which is, frankly, more important than my daily-ish...

My sister’s home for a couple o’ days and we’re using this time to hit the golf course. One of the most valuable lessons I can offer to...

One of my favorite swipe files, partly because I can swipe from it without ethical concerns and partly because it has much of the...

Story time: A few months back, I reached out to a new-ish business that I personally like to offer them a few pointers on email...