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How the Zipper Method Mistake mollywhops your bank account
Peanut and I are heading to New York for the weekend. Which means, I’m working from the car today. And I just spent the past two and half...

John Brandt
Sep 17, 20242 min read
The "briefcase" mistake far too many business owners make
I have no interesting stories for you today (if you can even call ‘em that). No “trigger” event that happened to allow me to add a bit...

John Brandt
Sep 16, 20242 min read
How 3 “innocent” words DECIMATED this campaign
True story: I received a letter in the mail yesterday. (Oooh, groundbreaking!) That’s about as far as this story goes because it was...

John Brandt
Sep 15, 20242 min read
DM dorks
There’s a new breed of freelancers promising you the world (and then some) in your DMs on X, on Instagram, and probably even on...

John Brandt
Sep 14, 20242 min read
Aussie secrets to consumption
Most marketers neglect the consumption side of their job like most Americans neglect physical fitness. But a marketer who isn’t at least...

John Brandt
Sep 13, 20242 min read
How smol tweaks can elicit enormous change
I just got back from the gym. Instead of following my lifting plan to a T, I decided to tweak one exercise in particular: Curls. My...

John Brandt
Sep 12, 20242 min read
Making your clients look forward to and even beg for your emails
One of my clients is in the middle of a pretty massive launch. It’s not a typical product launch, it’s more of a protocol launch (which...

John Brandt
Sep 11, 20242 min read
even Zuck agrees with Daddy
Looks like ol’ el John-o-rino was vindicated yet again. This time by a former lizard person who turned surprisingly human: Mark...

John Brandt
Sep 10, 20242 min read
A cautionary tale from the Pittsburgh Pirates
I’m a massive Pittsburgh fan. The Steelers are my favorite football team. I think the city itself has mayhap the most beautiful...

John Brandt
Sep 9, 20243 min read
How to make a 300k purchase feel inexpensive
How do you get someone to purchase an expensive luxury good without them scoffing at the price? Well, this was a question that haunted...

John Brandt
Sep 8, 20243 min read
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