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Just how helpful is having a copy pro on your team?
I received the following message from one of my clients in our Slack channel yesterday: “And yes, you have been doing a lot for us, and I...

John Brandt
Oct 24, 20242 min read
The soulless problem
There’s a massive problem festering under the surface of society. Checky: A few weeks ago, Peanut and I headed to Saratoga Springs to...

John Brandt
Oct 23, 20242 min read


I found the single worst email marketer
Years ago, when I first started this business which is quickly coming up on its five year anniversary, I signed up for an insane amount...

John Brandt
Sep 25, 20243 min read
You ain’t got no alibi, you UGLY
I’m writing this after week 2 of the 2024 NFL season. And my Pittsburgh Steelers have looked ugly, yet they’re 2-0. What do I mean by...

John Brandt
Sep 24, 20242 min read
Fairy world-building secrets to enchant your sales and influence
I saw Sierra Ferrell last night. She’s taken the bluegrass and country world by storm for the past few years. And for good reason. ...

John Brandt
Sep 23, 20242 min read
F
“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration.” — Frank Herbert, Dune A few...

John Brandt
Sep 22, 20243 min read
The difference between United and Southwest
If you’ve been paying attention to the news, then you know Southwest is down. Down bad! (Apparently, just mere hours before I sat down...

John Brandt
Sep 21, 20243 min read
bleh
“Bleh” - the word I used in the subject line was the first word of copy I wrote today. And I’m writing this after 1 pm. To make matters...

John Brandt
Sep 20, 20242 min read
Everyone lies
I watched the Trump v Harris debate last night. Full of lies (mostly from Harris and her team of moderators). Dogs and cats and geese...

John Brandt
Sep 19, 20242 min read
The single deadliest email mistake you were fooled into believing
It’s been a while since we chatted about deadly, loyalty-destroying, and business-sabotaging email mistakes. And since the email gurus...

John Brandt
Sep 18, 20243 min read
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