There’s a massive problem festering under the surface of society.
Checky:
A few weeks ago, Peanut and I headed to Saratoga Springs to see our favorite band, Goose, at the Saratoga Springs Performing Arts Center. This venue was filled with so much soul and history it was hard to comprehend.
On one side of the venue’s exterior, there was a massive marble loggia (an outdoor hallway) that was weathered to the gills, full of history. On the other side of the venue’s exterior was a forest, complete with a mineral spring. Again, full of soul and history.
Compare that to the Uber ride we got leaving the venue…
Instead of being greeted by a human, we were greeted by an AI voice. This voice gave me dystopian vibes as it rang an alert that our seatbelts weren’t buckled (despite being in the backseat of a minivan). The driver didn’t utter a word to us. There was an iPad screen filled with stupid little ADHD-esque games. And my seat was jam-packed into the front seat, crushing my leg room and the immense feelings of soul and history I felt leaving the venue.
In other words, it was the complete opposite experience of the venue:
Mind-numbing, soulless, and miserable.
This is the future we’re creating, whether we realize it or not.
The soulless have infected everything:
* Logos lost all their soul
* Every corporate rebrand sucks all the soul out of the building and the brand
* Modern churches have had all their soul zapped out of them
* Pretty websites and HTML emails and those stupid graphical caricatures have no soul
* AI is only getting more and more widespread—do you think AI has a soul?
Modernity and technology is sucking the soul out of everything.
That’s the bad news.
The good news?
It’s never been easier to incorporate a little more soul, a little more history, a little more personality into your marketing. Every real person who isn’t obsessed with tech (and even those who are) are starving for connection and soul—whether they wanna admit it or not.
And so, if you just come across as human—instead of a weird Frankenstein AI secks robot—then, well, you may just see a significant leap in your marketing efforts.
If you are a robot reading this or struggle with incorporating your personality into your marketing, hit reply and let’s chat.
John
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