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How to “Elon-proof” yourself
Elon Musk is one of this century’s American heroes. Not only has he figured out rocket science, electric vehicles, and degenerative...

John Brandt
Dec 7, 20242 min read
It ain’t sexy, but it pays the bills
My Pittsburgh Steelers beat their arch-rival, the Baltimore Ravens, yesterday. This is despite the Ravens having a two-time MVP at...

John Brandt
Dec 6, 20244 min read
The follow-up mistake that reeks of desperation
I’m sure you’ve heard the following adage about following up: “You must follow-up at least 5 to 8 times before someone makes a buying...

John Brandt
Dec 5, 20243 min read
The trick to making one person open 52 times
Checky: Since one of my clients has an autoship feature for her products, it can really screw up the conversion metrics in Klaviyo. We’re...

John Brandt
Dec 4, 20243 min read
How to lose complete faith in your audience
Behold a cautionary tale about one of the most powerful and influential production companies in the world who has become a complete and...

John Brandt
Dec 3, 20243 min read
How to get potential customers to snitch for your benefit
True story: Earlier this week, an agency reached out to my client. My client responded, forwarded me the exchange, and asked for my...

John Brandt
Dec 2, 20242 min read
el John-o-rino vindicated by Donald J Trump
Well, I can’t say I didn’t tell you so… So, I’ll just say this: I told you so. It’s almost as if analyzing the election with a...

John Brandt
Dec 1, 20243 min read
The good (and bad) part of driving 63.47% of revenue
After hitting the gym today (which felt a-maze-zing considering I’ve been battling a cold for the past few days), I scarfed dahn four...

John Brandt
Nov 30, 20242 min read
A real life example of how discounting backfires
I came down with a bit of a “man cold” this weekend, which meant I didn’t do diddly this weekend. Besides the hour or so I worked this...

John Brandt
Nov 29, 20242 min read
Kamala’s copywriting sin that will cost her the election
The election gets closer by the day, and in the spirit of this massive event that penetrates everyone’s thoughts and conversations and...

John Brandt
Nov 28, 20243 min read
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