Well, I can’t say I didn’t tell you so…
So, I’ll just say this:
I told you so.
It’s almost as if analyzing the election with a persuasion and influence lens is like a cheat code—nay, a crystal ball—for predicting the future.
Trump didn’t just win.
He dominated.
He won the swing states.
He made a massive dent in certain demographics that republicans typically repel away.
And, for the first time in twenty years, it’s predicted a republican will win the popular vote too.
A huge win for freedom, for health, for prosperity, for alternative media, for dissidents, and the list goes on.
A decent win for Joe Biden (who, to be quite honest with you, probably would’ve done much better if they ran his corpse).
A huge win for me too because now I don’t have to go change my “prediction” emails I sent this past week: Now, I’ll be vindicated for years to come because of the way I set up my autoresponder.
And an even bigger loss for some of the worst people in America: The elites who propped up a wine mom candidate who can’t string together a coherent and meaningful (let alone persuasive) sentence if’n her life depended on it. Not to mention, the slew of warhawks, Big Pharma thugs, and horribly corrupt, borderline evil people behind the scenes.
Much of this, not to pat myself on the back toooooo hard now, had to do with the copywriting sin she committed every time she opened her mouth:
Speaking a lot of words without saying anything.
The “hidden” flaw in this copywriting sin is this:
Assuming your audience is stupid.
And that’s my biggest gripe with it too. That’s what gurus tells innocent, but gullible biz owners who drill “short copy is better” into their heads because they think their customers are stoopid.
While, yes, sometimes customers are stoopid, and while, yes, I believe that the customer is always wrong is a better maxim than the customer is always right…
…and while it’s been a while since I added to my Ecom Cowboy Codes, one of my unreleased Cowboy Codes is this:
“Always be on Team Client.”
In this particular case, assuming your audience is too stupid to read 500+ words, too stupid to be literate with anything written above a third grade level, and in Kamala’s case, not realizing the people can see through her verbose word salads that keyword stuff words without actually saying anything (come to think of it, a lot of marketing 101 articles are like this too, but it’s because a higher word count leads to a higher ranking on Google), means you’re not on Team Client.
And if you ain’t on Team Client?
Then you deserve to lose—whether the election, the sale, or the relationship.
(In fact, among other reasons, Trump lost the 2020 election because he wasn’t on Team Client nearly as much as he was in 2024.)
But you know what?
Despite being proven right (at least to me, cully) about Trump vs Kamala, as I’m writing this, I’m realizing there might be an even bigger persuasion sin Kamala committed:
She’s just so damn… UNLIKEABLE.
From the cackling to the posturing to the word salads to the flip-flopping to the facial expressions to the mannerisms.
Just undeniably unlikeable.
And that, my friend, is another key to persuasion I’ve yapped about in these emails before. It’s something I call the KLT factor (and no I didn't create this concept, but don’t know who to credit it to).
What’s the KLT factor you ask?
In order for you to persuade someone to take action (whatever that action may be, from voting to opening an email to buying a product), they must
Know
Like
and Trust
You.
Kn0w-Like-Trust.
Kamala might’ve failed at all three. We didn’t trust her. Didn’t like her. And barely knew her (because the more media rounds she made, the worse she looked).
Anyway, I’ll get off my high horse now.
Lots to unpack in this bad boy. And I recommend going back through some of my election-inspired emails to paint a more accurate picture for yourself.
Need help writing more persuasive and profitable emails?
Hit reply, and let’s chat.
John
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