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The cold, hard truth about why you’re not reaching your income goals

Log into Money Twitter, and you see a bunch of bozo agency owners claim learning one “high value skill”—like copywriting, web design, or social media ghostwriting—and you can earn yourself a 6-figure income in under 6 months.


Of course, this makes you feel all warm and fuzzy inside. But here’s the quiet part they don’t say:


They’re just hijacking your emotions, so you buy their shytty course which will teach you how to make maybe a few grand.


Now, don’t get me wrong:


Learning a high value skill (like the ones I mentioned above) can help you crack your first 6-figures and beyond. But, as with many things in life, it’s easier said than done.


Even if you become a great copywriter, web designer, or Twitter ghostwriter… there’s still something “behind-the-scenes” which will stop you from hitting your financial income goals:


Your financial thermostat.


Here’s what I mean:


Everyone has a financial thermostat turned up to a different number. And it doesn’t matter how much you make, whatever your financial thermostat is set at, is how much moolah you’ll be left with in the bank at the end of each month.


This is the reason some folks make $250k per year, but still live paycheck-to-paycheck. It’s also why someone working for $15 an hour can have more money in the bank than the $250k a year crowd.


But this gets overlooked by everyone. Yet, it’s a “hard” rule of life.


For example:


I have a family member who has had a tough life. She suffered through addiction, terrible relationships, and a lack of a job that supports her for most of her life.


Well, she’s been getting her life together over the past couple years, and my family couldn’t be prouder of her.


But she still suffers from a low financial thermostat. In fact, my grandpa recently gave her a fat chunk of change, so she could set up an investment and retirement account. Now, she did make some initial investments, but she also committed a fatal financial thermostat error:


You see, there are now slot machine apps in the App Store in which you can gamble real money on. She downloaded one of these games, and went on to lose $5k to an app casino.


I’m no casino, but I’m willing to bet that a slot machine casino app has even worse odds than slots at a casino (which have worse odds than any other type of game in a casino).


Does this make her a bad person? No.


But it proves my point:


You can never—and I mean never—outgrow your financial thermostat.


That said, there are certain things you can do to raise your financial thermostat like:


* Being okay with seeing and spending more money

* Buying courses, coaches, and services that can help you grow (the more you pay, the higher you raise your financial thermostat)

* Not being a tight-wad in your professional or personal life (tight-wad clients attract tight-wad customers)


And many more things.


But here’s the key point:


It’s impossible to make more money than your financial thermostat until you raise it.


Think that over this week while you grind away at growing your business.


And if you wanna kill two birds with one stone—namely, raise your financial thermostat and make more money from every email you send—let’s jump on a quick call to see if partnering together makes sense.


John

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