top of page

never, ever, ever, EVER play not to lose

In the most recent Steelers game, at the time of me writing this, our starting QB, Kenny Pickett, suffered what looks like a concussion. And ever since Tua went down a couple weeks earlier for suffering two concussions in a 4-day period, the NFL has had a zero tolerance policy for concussions.

If any player shows even the slightest signs of a concussion, they must be taken out of the game.

And so, Kenny Pickett went down vs Tom Brady’s Bucs last Sunday, and Mitch Trubisky, who started this season as the starter before getting benched for Kenny, came in.


Mitch started the first four games for Pittsburgh before getting benched in game four for our rookie QB.

And Mitch was less than impressive during his starting tenure.

He was one of the worst QBs in the league. Our offense looked atrocious. And my Steelers started off to an abysmal 1-3 start under Mitch, which could’ve as easily been an 0-4 start.

But when Mitch came in as the backup against Tom Brady, he looked great.

He completed 9/12 passes. Threw the pigskin for 144 yards, including a touchdown. And he made a couple of massive, game-saving plays.

Mitch’s QBR (which stands for quarterback rating, but I have no idea how it works besides the higher the number the better) for the game against the Bucs was 91.2, which is pretty good.

So, what was the difference between “Starter Mitch” and “Backup Mitch?”

Starter Mitch had everything to lose. We picked him up in free agency this year before drafting Kenny with our first round pick. Even though he was the starter, he was playing to not lose, instead of playing to win.

Many ecom brands, coaches, and freelance copywriters make this same mistake:

For example, being afraid of sending too many emails and getting too many unsubscribes instead of maximizing revenue and profits (which sending more emails always accomplishes).

But Backup Mitch had already lost everything. So instead of playing not to lose, he started playing to win.

He was playing with “house money” in other words.

And it’s no surprise to me that Mitch played better—and helped us win—because he was playing to win instead of to lose.

Many people make this mistake in real life too.

It may seem subtle, but it makes for a world of a difference in anything you do—from competitive sports to dating to business and everything in between.

So, stick that into your pipe and smoke on it today.


If you’re ready to start playing to win with your emails and email strategy, grab a time on my calendar here.

And let’s start winning like that Jay Rock song.


1 view0 comments

Recent Posts

See All

Unboxing the Sonos Beam Zyn sent me

I just checked my email after an extensive editing session of 24 emails and found an unusual email: UPS sent me an email saying that a package had been delivered. “Hmmmm, I don’t remember ordering a p


bottom of page