I promise I don’t write this to brag… but to show you how abandoning and ignoring your business can cause an avalanche of new revenue.
Here’s the story:
I’m writing this email before I leave for a 5-day camping trip. The past couple of weeks have required longer hours and getting more done in one day than I’m used to. Then, as tends to happen before I embark on a semi-long vacation, my schedule overflowed with sales calls this past week. I’ve had 6 sales calls in the past week and a half. On average, I only have 4-6 per month.
Not to mention, I have at least a couple folks waiting for me when I return to homebase.
And it’s proved my theory yet again:
Taking time off from your business unlocks more growth (in terms of revenue) than mayhap anything else.
I don’t know why it works so well. Maybe prospects see my calendar with a bunch of unavailable dates, and think I have my shyt together. Maybe the universe sees me practicing abundance and gives me more to do. Or maybe I can see the “light at the end of the tunnel,” and instead of burning out, I double down on the parts of bidness that suck because I’m about to have a whole-lot-of fun.
Or maybe it’s something else entirely.
But almost without fail, when I leave for a vacation that’s longer than a few days, I come back to a business that’s bigger than the one I left.
In this case, one of the qualified prospects I talked to in the past week peeped my case studies, checked out my book, and told me they’re ready to move forward.
(It’s funny because they originally wanted to hire me to only give them an audit on their email strategy, but I told them that wouldn’t be the best use of their monies—even though, yes, I could’ve spotted some areas of improvement in their Klaviyo account.)
Moral of the story?
Take some time off.
Believe it or not, it actually can grow your business. But worst case it at least helps rejuvenate you, so you avoid burning out.
Best case?
You come back to a bigger, healthier business and realize what I’ve realized:
Vacation can be a growth hack of sorts (especially when you work with an email copywriter who can actively try to make you money while you’re away… which is something that, besides these emails I send you, I don’t really do).
Think it over.
And if’n you’re ready to make $20k… $40k… or even $100k per month via email, book a call here, and let’s chat.
John