I’m back from vacation today. I was mostly disconnected from work—and haven’t noticed too many fires bubbling up in my clients’ email strategy since I’ve been playing catch up all morning.
Anyway, I do have quite a bit of catching up to do today after missing a week… so I’ll keep this short n’ sweet.
There are 3 specific takeaways I had while hanging out on the beach, reading fiction, and neglecting work.
Takeaway #1: Working on the beach is overrated
Marketers and freelancers and business owners like to use the whole “if you have your own business, you can work from wherever you want even on the beach” schtick.
This is a blatant lie because working on the beach is a miserable experience.
The sun is as bright as a thousand stars. There’s even more pieces of sand that can seep into the crawls of your laptop and ruin it. And then there’s the water factor… which, especially with changing tides can spell disaster for your money-making vehicle.
(I should know since I recently dumped water on my laptop on accident.)
But this marketing lie creates vision: People associate the beach with relaxation, no stress, and a “go with the flow (of the waaaaaves)” type attitude. So don’t expect this lie to stop being perpetuated.
(Lesson in there)
Takeaway #2: Airplane travel sucks
Uncomfy seats. Connecting flights. Unreliable Wi-Fi. Angry TSA employees. Ears popping and bursting on the descent.
‘Twasn’t fun (even with a direct flight on the way there).
Now, it would've been a 12-hour drive, which also would’ve sucked and would’ve taken longer. But at least I would’ve been able to get in a full day of work if I so choosed.
Takeaway #3: Having a superior experience lets you get away with charging $400 a meal
Peanut and I celebrated an anniversary while at the beach. We went to a boujee French restaurant that offered an experience so superior I didn’t even scoff at the $400 meal (before tipping).
How did they create such a good experience?
Well, the waiter refilled our wine glasses every time they got low. When we asked for steak knives, he told us that we didn't need them, and we didn’t. A butter knife cut both of our filets with ease. He cooked our dessert right in front of us. The joint had several books from the 1800s surrounding our table. And I’m a sucker for sparkling water (which was also refilled swiftly).
And so it is with your business:
Providing a superior experience lets you charge more for anything you’re offering. Just look at the packaging Apple products come in (which is now copied by every “luxury” tech brand).
One way to create a superior experience is by making your email list feel like you know them better than they know themselves.
And that’s one of my specialties, if’n I do say so myself.
Wanna see how this boosts your email revenue?
Hit reply, and let’s chat.
John
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