I’m gonna come out and say this at the beginning of this email:
I’m not sure this email has a point, lesson, or reason. But it’s one of those weird psychological glitches in the human psyche that deserves further investigation.
And further investigation I’ll give it.
Checky:
For the last 20 years, LeBron James has been the single most dominant player in the NBA. And yet, nobody really gives him his flowers.
The media still hate him.
Any generation older than millennials believe he’s a fraud.
It’s undeniable that Michael Jordan played in a league with dudes with a fraction as much talent as the guys LeBron plays against all night.
And it always seemed weird to me.
Well, as I write this, LeBron is 10 or 11 assists away from being #4 on the all-time assist leader throughout NBA history. What’s more impressive, is that he’s only 117 points away from passing Kareem Abdul-Jabbar—who had an unstoppable sky hook shot, allowing him to score whenever he damned pleased for the length of his career—as the #1 all-time scoring leader in NBA history, a record that Kareem has held since before LeBron was born.
And yet… crickets.
Why?
Well, in a wild turn of opinion, sports media mongrels now believe that LeBron was destined to pass Kareem. This isn’t the first time this has happened: LeBron only has 4 MVP trophies even though he dominated the NBA for his entire career. He should have at least 6. Mayhap 7. And probably 8. He’s been that good in his career.
And yet… crickets.
Since LeBron has my area code tattooed on his body, I’ve always liked and appreciated him. And maybe that’s where I can pull a lesson from too:
LeBron has been too great over the course of his career that it’s become normal. He’s averaging 30 points per game, as a 38-year-old, in his 20th season. The next highest scoring average for someone in their 20th season is something like 17.
LeBron has become a victim to his own success.
And you know what?
This could also happen to you.
In fact, when you’re so good at your job, it’s easy for people to overlook your greatness because they’ve become used to it.
How do you prevent this?
I’m not entirely sure, tbh.
But I have another client with a similar problem:
Their systems are so tight and frictionless, that many of their clients take what they do for advantage. And making sure your clients know how great you are—in whichever way seems most natural and impactful—is a key to survival in the world of business.
Maybe you learnt sumtin from this email, maybe not.
But my job as a messenger is done.
Anywho:
If you wanna increase your email revenue—mayhap to the tune of 2,348.44% (which, yes, is a real result I’ve generated for one of my clients, which I do not promote or brag about as much as I should because I too am a victim of my own success)—book a call here, and let’s get this party started.
John