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There is a LOT of content that happens every second.  For example, here’s all that happens in a second:  * 3.4 million emails get sent  *...

It’s been an absolute hectic week of seemingly every single one of me clients committed the #1 sin of business:  Majoring in the minors. ...

I’ve seen a lot of good people and good brands falling for a trap as old as email marketing is:  The use of images, unnecessary...

This month’s issue of Ben Settle’s Email Players newsletter was jamma-slamma packed with new ways to approach emails.  There was one...

I saw an ad from the website builder, Wix, today that might’ve been the most egregious hype-filled marketing I did ever done see.  Here’s...

Many so-called copywriting gurus preach swiping.  “Have a swipe file when you get stuck”  “Copy what your competitors are doing—it’s...

Yesterday’s email was quite harsh on the marketing industry as a whole.  And for good reason:  The world of marketing is riddled with...

It’s getting harder and harder to believe that marketing hasn’t ruined the world. And I say this as a professional marketer and...

Humans have a tendency to make life and business more difficult than it has to be. Mayhap it’s because we feel like we have to “earn”...

Yesterday, after hopping off a call with a client, I received a group text from him and everyone else at the company: (Paraphrased)  “I...