evil-smelling birds and dogchairs

There is a LOT of content that happens every second. 

For example, here’s all that happens in a second: 

* 3.4 million emails get sent 

* 40,000 google searches are processed

* 54,977 Facebook posts get posted 

* 30 new videos are uploaded to YouTube 

You get the point. There’s a mind-boggling amount of content created. 

So, how do you stand out and stack the odds in your favor that your ideal customers will even see your email or post or video, let alone engage with it?

One way is by using power words. But the problem is, all the marketers know the same power words: 

“Fail-proof” 

“Surefire” 

“Supercharge” 

And other lame so-called power words where the nuance of originality has been bludgeoned by marketers using the same sheet of power words. 

But I doubt you’ve ever seen the phrase “evil-smelling birds” or “chairdogs” before. Especially in marketing, because, well to be honest, I’ve had these words written in my notes app trying to figure out a way to use them for years. 

Where am I going with this? 

Well, one of the best ways to learn and use more power words in your copy is by turning to the esteemed tabloid, National Enquirer. 

If there’s one thing tabloids know, it’s using words that force its readers to finish the celebrity gossip article. 

Don’t believe me? 

Here are some of the words I found as I read a few National Enquirer articles today: 

* Desperate

* Squeal 

* Begging

* Snitch 

* Spy 

* Huffs 

* Oddball 

You get the gist. 

These words make any story more visual, and thus, more engaging, and thus, more profitable. 

Do with this what thou wilt, cully. 

And hit reply if you want my help turning silly words into cold-hard cashola that makes your competitors squeal while you’re wealthy enough to afford as many dogchairs as you want. 

John