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How the taint cuts down on your tax bill (if’n you’re smart)
It goes without saying - what follows in this here email taint legal tax advice. I’m not an accountant nor do I handle my own taxes (my...

John Brandt
Jan 22 min read
Stop with the endless features and benefits
I have a bone to pick with every wannabe copywriter out there that lacks nuance and an actual understanding of what copy is supposed to...

John Brandt
Dec 31, 20244 min read
Deception works, well, until it don’t
After my shower last night, I went down into the kitchen to put some olive oil in my hair. I’ve been hairmaxxing for years now. My hair...

John Brandt
Dec 30, 20243 min read
my incognito spy mission (el John-o sent the NJ drones?)
Another benefit in a long list of benefits of working with freelancers and agencies instead of hiring them in-house, besides the most...

John Brandt
Dec 29, 20243 min read
Client sees the light
One of my clients had unfortunately sunk his teeth into the wrong gurus. Guys like Hormozi, Gary Vee, and Noah Kagan. I have no personal...

John Brandt
Dec 28, 20243 min read
😡😡😡😡😡😡😡😡😡😡
I ain’t a happy camper today. Why? There’s one reason in particular: If you’ve ever had the displeasure of using Keap (pronounced...

John Brandt
Dec 27, 20243 min read
2 words that give your copy "South Park sized" drama and spiciness
As we move deeper into the Entertainment Age (something I myself have coined, but others might’ve come to a similar conclusion, which...

John Brandt
Dec 26, 20242 min read
Do you know how clothes are made?
As I was putting on my socks this morning to head to the gym, a thought infiltrated my mind: “I have no idea how these socks, or any...

John Brandt
Dec 25, 20242 min read
If you’re so smart, why aren’t you happy?
One of the best “memes” (if you can call it that) is a simple question posed to the smartest among us: “If you’re so smart, why aren’t...

John Brandt
Dec 24, 20243 min read
Value bomb marketers down bad after this’n
Google Docs, despite running my entire business through it and with plans to use it in my business more, is the bane of my existence for...

John Brandt
Dec 23, 20243 min read
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