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Today’s “lesson” is mayhap too simple to even call it a lesson. Well, it should be too simple to call it a lesson. Alas, I’ve simply seen...

Welp, I’m in the midst of reorganizing my offer to boost my positioning, get me in front of the coveted PWM (players with money), and, of...

Full disclosure:  I never downloaded the TikTok app, so I don’t know the full details about what’s going on.  What I do know is this: *...

One conspiracy theory I’m reminded of almost any time I log onto any social media site is the “Dead Internet Theory.”  Now, I haven’t...

Here comes a story from the halls of Direct Response History: The ONLY ad in existence to achieve a 100% response rate. Today, we’d call...

My Pittsburgh Steelers suffered a brutal playoff loss recently to our archrival Baltimore Ravens. What’s worse than suffering yet another...

I read an old sales letter written by the great Claude Hopkins that sent me on quite the journey into American history.  The ad I read...

Earlier this week, as I helped Peanut wash dishes, my phone met a surprising puddle on the counter. The audio of whatever podcast I was...

Got a quick story for you today as client work continues to pile up on my metaphorical desk:  I was supposed to have a meeting with a...

Perhaps the greatest point marketing expert Dan Kennedy (who, believe it or not, a few years back was said to have passed because a...