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Super Bowl LIX (59) happened a few days ago, and I figured I ought to write about it while there’s still time.  The game was an absolute...

When you want to become a better copywriter, you look to outside sources: * Copywriting books * Copywriting courses  * Building your...

Apple just unleashed another shot across the bow to marketers still relying on email templates, heavily-designed HTML emails, and the...

I have a cousin, who, as a sophomore in high school, is the best (or second best) player on her basketball team.  And she just had a...

A trade was made recently in the NBA that shook the entire earth to its core because of who was involved in such a trade.  If you don’t...

I used to have a Disney+ subscription. Peanut and I enjoyed watching Disney movies, whether Star Wars, the OG (and good) Marvel movies,...

If’n you’re familiar with one Jerry Seinfeld, then mesuspects you read today’s subject line in his voice.  Not only does Jerry have a...

The most irritating myth about copywriting (in emails or otherwise) is the unfounded belief that short copy is always superior to long...

Familiar with cursed knowledge? It’s knowledge so powerful, so eeeeevile!, and so unforgettable that once you hear this knowledge once,...

Searching for WeWork on Google reveals how many NPCs there are out in the world. Almost every article you’ll find from a simple, one-word...