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your thermostat’s keeping you poor and broke and miserable

“Besides,” Eddie said, “big money can do weird things to people.”

— Wolves of the Calla

Let’s head back over yonder to Stephen King’s end-world world in his Dark Tower series.

The quote above, from former junkie-turned-gunslinger (howzdat for a Twitter bio?) Eddie stood out like a green hat with an orange bill when I read it.

Of course, it’s true… well, kinda.

I’m more of a “more money makes you more of who you already are” typa person.

But ain’t no denying that big money can do weird things to you.

Look at Antonio Brown (aka Mr. Big Chest aka Himothy aka AB) for example. Since he left the Steelers, his career has been a never-ending drama-filled delight — including leaving 3 different pro football teams, losing millions of doll-hairs, and even quitting in the middle of a game last season.

Or Delonte West is an odd example. He played with LeBron James, slept with LeBron's mom, then became a drug-addicted bum living on the streets until Mark Cuban drove past him and put him into rehab.

And there are a bunch of other examples of how big money does weird things to people. This is especially true for athletes for a very specific reason, which I’ll get into in a second, but don’t think for a second that this only happens to athletes.

For example, look at some of the bozos on Money Twitter who made a buncha moolah by scamming mfs—Efe and Ty Frankel come to mind.

But this points to a deeper underlying problem…

…and this is something that might be actively keeping you poor and broke and miserable.

What’s this underlying lesson, you ask?

Your financial thermostat.

I first heard this powerful lesson from Ben Settle.

Here’s how it works:

Everyone has a financial thermostat set to a certain degree.

It’s impossible to make more money until you raise your financial thermostat.

In the one-in-a-million chance your income exceeds your financial thermostat, you blow it all because your subconscious literally can’t cope with the idea that you have more money than you ought to.

Which is why so many athletes end up broke (even though they made millions in their career).

They didn’t worry about raising their financial thermostat. And so, they spent all their cheddar on cars, clothes, and jewelry to appease their subconscious.

In the world of building businesses or becoming a better copywriter… this is the most powerful lesson I can give to you.

You won’t make more money until you raise your financial thermostat. It’s embedded in your genetic code. And if you do make more money than your financial thermostat indicates, you’ll wish you didn’t.


Success often leads you down the road of failure.


The two best ways to raise your financial thermostat is by practicing abundance, and yes, honing your skills.

The more you prove to your subconscious that you’re worth more money, the more it comes to you.

Which reminds me:

Sometime last year, I made a $3,000 mistake.

I wanted to find a coach or mastermind program to join. And I bit the bullet on the first one I found.

Bad idea.

The “coach” (if’n you could even call her that) gave the worst advice I ever did hear. She told these other poor blokes who also joined things like “build a website” and “use LinkedIn for outreach.”

Two unnecessary things, especially when you’re starting. (I didn’t make myself a website for my copy business until a year or two after I started my business because nobody cares.)


All the other students in this group were the pronouns in bio type leftists.

Insufferable, in other words.

And, folks, I try my hardest not to do business with—in any capacity.

But y’know what?

Even though I wasted $3,000, I don’t regret the decision.


It raised my financial thermostat.

It proved to my subconscious that I'm worth at least $3,000. (I know I’m worth more, but the subconscious is a trig and brutal ol’ thang.)

And it’s not a coincidence that my income kept growing since I made that investment, which truly is an investment in myself because I got nada from anyone else during that experience.

Moral of the story?

Raise your financial thermostat or else you’ll either…

Stay broke and miserable.

Or watch your subconscious waste all your newfound cashola.

Before I sign off, if’n you want to work together, realize I’m not cheap. And I get more expensive by the day.

Which is to say:

You must set your financial thermostat higher if’n you want my help.

And after you do?


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