top of page
Search

Your livelihood depends on whimsical blue-haired specials who despise you

Writer's picture: John BrandtJohn Brandt

In comes a cautionary tale if’n you rely on social media as your main marketing medium: 


Tyler Fischer, a comedian who cannot land any movie or TV offers because of his white skin, was recently on Joe Rogan’s podcast after moving to Austin, TX (the new mecca for comedy that’s actually funny instead of being policed by blue-haired specials and the outrage mob).


Besides his whiteness preventing him from getting roles—a classic case of discrimination, which I find contemptible, alas, I’m not his lawyer—he also stirred up quite the ruckus on social media. 


Or, at least, he “triggered” the blue-haired specials who, for some ungodly reason, are in charge of dropping the ban hammer on social media. 


Here’s what happened: As I mentioned, Tyler is a comedian. And he’s an “edgy” comedian. I put “edgy” in quotes because he’s not Patrice O’Neal. Rather, he just leans conservative, mocks Biden (and Trump… but mocking Trump is hunky dory), does killer impressions, and has been banned from comedy stores in New York because of his “offensive” jokes. 


Well, he also uses social media as his main marketing channel. Which, when you’re labeled as an “edgy” comedian who leans conservative, well, let’s just say that’s like being one of the few remaining Jedi under Vader’s empire. 


As I’m sure you can imagine… 


Tyler got banned. 


He was banned from Twitter (before Elon took over). 


And he was banned from Instagram. 


He felt the Instagram ban deep in his soul and pockets: 


Instagram, thanks to their Reels, video function, and algorithm, is mayhap the best social media platform for comedians. They can share skits, bits, and sneak peeks into their specials—and then have the algorithm share it with everyone already predisposed to like that sort of comedy. 


The way Tyler explained it… Instagram was his saving grace, especially during covid and especially because he was a New York City comedian. 


Until, one day, for no rhyme, reason, or explanation, Instagram banned him. 


Poof!—all his followers and fans vanished at the click of a button. 


Later on, he ended up going on a date with someone who worked at Instagram. When he asked her about their banning process, she did two things: 

First, she exposed the banning process for what it is: A blue-haired special can simply click a button on someone’s profile that they do not like, and poof, account gone. 


Second, she said this process can be easily reversed, and then she went in and unclicked the button that suspended his account, and poof, account back.


While I’m happy Tyler got his account back, going on a date with a fellow Instagram employee is hardly what I’d call a reliable solution to get your account back. 


And so it is with any social media platform. 


Blue-haired specials have Thanos-esque powers: 


You can lose your entire fanbase and hundreds of thousands (if not millions) of followers with the snap of a finger. 


Worst part? 


Your content is gone too. 


I’ve said it before and I’ll say again: 


If you have a big social media following, your #1 priority needs to be figuring out how to get them to your email list. 


Y’see, you own your email list. 


You don’t own your followers. 


And if you rely too much on social media, you’re just playing the waiting game of “triggering” a whimsical blue-haired special who has the power to ban your account for good. 


Much better, in my humble, but oh-so-accurate opinion, to rely on someone like, say, a professional email copywriter with a proven track record of generating revenue and strengthening the bond with your list. 


My hair might be long, but it ain’t blue. 


Anywho: 


Hit reply if your business is too reliant on social media and let’s talk shop. 


John

0 views0 comments

Recent Posts

See All

4 examples of cursed marketing knowledge

Familiar with cursed knowledge? It’s knowledge so powerful, so eeeeevile!, and so unforgettable that once you hear this knowledge once,...

Why WeWork went right

Searching for WeWork on Google reveals how many NPCs there are out in the world. Almost every article you’ll find from a simple, one-word...

Comments


JOIN MY MAILING LIST

and get a free copy of my book... 
The 6-Figure
Profit First Emails 
Product Launch System 
(sells for $47.97 on Amazon) 

As well as regular email tips on sending more profitable emails and building a stronger bond with your customers. 

©2021 John Brandt. john@johnbrandtcopy.com

bottom of page