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Why “trying” your way to success is a fool’s errand

“No! Try not. Do. Or do not. There is no try.”

— Yoda, The Empire Strikes Back


My girl and I are rewatching the Star Wars movies.


In episode V, Luke Skywalker leaves his gang of rebels to train with the powerful Jedi master, Yoda.


Yoda’s teaching Luke the ways of the force.


But Luke ain’t learning. When Yoda yells at him, Luke claims he’s trying.


And, of course, this spawns the quote I started this baby off with:


“No! Try not. Do. Or do not. There is no try.”


Same with building and growing your business.


You either do.


Or do not.


There is no try.


You either do.


Or do not.


When I first started my copywriting business, I quit my job with no plan B.


I was gonna make it work. Or not. There was no try.


I was gonna do and let the chips fall where they may.


I had a few months of savings ready if’n I needed it.


But no plan B.


Same thang happened when I dropped out of college.


I had a plan A of how I was gonna land a job in what I majored in.


I had no plan B.


I wasn’t gonna go back to the company I quit. And I wasn’t gonna go back to college.


The result in both cases?


When I started my business, I replaced my income within the first month and a half.


3 months in, I made more money than I ever had in my career.


When I dropped out of college, I landed a job in what I majored in within 6 months.


Do. Or do not. There is no try.


Understand this and prosper.


Here’s one way to “practice” doing:



If you have a proven offer and an email list, we’ll send the number in each of our bank accounts to the mooooooooon.


And remember:


Do. Or do not. There is no try.


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