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why my dog’s a better copywriter than you

I have a stupid little 7 lb. chihuahua.

And he’s a better copywriter than you.

Ouch, right?

Okay, maybe I don’t mean it literally.


Maybe I do.


Lemme tell you what I mean with a quick lil story:

My pup, Romeo, is cage trained.

We put him in a cage when we leave for an hour or two. Otherwise, he’ll terrorize our trash cans, toothbrushes, and anything else he can get his cute and stupid paws on.

And we have two cages — a smaller one in the bedroom and a bigger one in the living room.

We also have a cat, Myles.

Myles weighs a few pounds more. And is, obviously, not crate-trained.

Whenever we leave, Romeo always chooses the smaller cage upstairs instead of the bigger cage downstairs.

He started doing this a couple o’ months back and now he almost never chooses the bigger cage.

Weird, right?

Here’s my theory:

Romeo and Myles got beef.

They’re always running, playing, fighting, and scrapping with each other.

I think Romeo chooses the smaller cage, so Myles doesn’t taunt him. And so Romeo doesn't give into the temptation of his canine instincts.

Which brings me to the point:

As a copywriter, freelancer, biz owner, or anything else you call yourself, there are a bunch of temptations.

The more you give into the nefarious temptations, the less likely you are to succeed.

What kind of temptations?

Glad you asked.

Here are a few:

* Drugs and alcohol (obv)

* Slacking off when you should be working

* Using dumb email “trycks” like putting RE in the subject line when it’s not a real reply to an email or slapping “sent from my iPhone” at the bottom of your email when it isn’t

* Giving into vanity metrics that don’t mean squat like open rates (and even click through rates to an extent)

* Letting your success blind you from the business-crippling holes in your biz

The list goes on.

But temptation will follow you around.

So put yourself in a situation where it can’t affect you.

Like my stupid dog does.

(And, yes, of course, I love the stupid little thing, but as far as dogs go… he’s gotta be one of the dumbest.)

Alright, enough.

If you wanna make that number in your bank account skyrocket more than Twitter’s stock when Elon Musk joined the board, book a call.

If you have a proven offer and list, this might be the best decision you make all year.

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