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Why lazy copywriters make more moolah

Few days back I mentioned how laziness was a blessing, not a curse.


Let’s rip this onion open, shall we?


Here’s what I meant by that provocative, counterintuitive truth:


Laziness is a good thing. And I’ll prove it to you with a shovel:


If you need to dig a hole, you want the best piece of equipment you can find. In this case, let’s say that piece of equipment is a shovel. The shovel lets you dig your hole faster and with less strain, than, say, using a spoon.


Does the shovel make you lazy?


Mayhap, yes, from a certain perspective.


Let’s say you’re digging your hole next to a bozo who couldn’t find a shovel and instead uses a spoon.


He’s “working” harder and longer.


Sweating more.


Feels more exhausted at the end of the day.


He might even glance a crooked-eye look towards you and think what a lazy SOB you are for using a shovel.


And he wouldn't be wrong, per se. (Maybe not the most intelligent thought, but far from being wrong.)


In your mind, you're just using the tools available to you. But in his, you’re lazy.


And that’s kinda what I mean about laziness.


For copywriters, procrastination becomes sort of a skill. When you procrastinate, it’s your subconscious mind telling you that you don’t have all you need to write X, Y, or Z project. Procrastinating also helps your brain cook up its best ideas — when you’re in “diffuse thinking” mode, where you relax more, have more “flexible” thought patterns, and make surprising connections (which is a copywriter’s most important skill).


More:


Remember when you procrastinated in school? But you still got all (or at least, most) your work done in time?


Same phenomenon happening here.


And when you think about it?


Being lazy actually makes you better.


Why do you want to grind and hustle and bang your head off the wall coming up with email ideas, marketing angles, or creative ads when you can spend time and nature and let your brain do its job for you?


Don’t make no sense.


And, leads to worse results.


Or how about another example of being lazy?


Outsourcing.


I’ve outsourced 95% of my lead gen for my business.


Am I lazy because of it? Maybe.


But it frees up a good 4-10 hours a week for me that I can spend working on client projects, reading, watching movies, or spending time with my girl.


Yet…


Many business owners I chat with are allergic to outsourcing something like their emails.


But not only will it free up more of your time, but it brings in a bunch of more loot to your business too (if’n you hire anyone worth their salt).


Does it make you lazy?


Again, maybe.


But you know what else?


It makes you smart.


It makes your family happier because you can spend more time for them.


It makes your bank happier because you’ll be dumping in more moolah than you’re taking out.


And it makes you happier because, well, you now have more freedom and money to spend your newfound freedom in the most entertaining (or profitable) way possible.


So, yes, laziness is a blessing.


Use it to your advantage.


Methinks you’ll likey the results.



Now go be lazy,


John

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