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why I think about you when I 💩

(not in a weird way, I promise…)

Here’s the story:

I took a 💩 the other day, and came across an interesting YouTube video.

The video?

It was from a neurologist. And he explained an obvious reason why our energy crashes after lunchtime.

Then, he gave an even more obvious solution to the classic midday slump.

Ready for it?

You better sit down because this will blow you away…

What’s something you always do when you’re asleep and never do when you’re awake?

Don’t think about it too hard.

The answer is much more obvious than you’re thinking…

I’ll give you a few more seconds.

Okay, time’s up.

The answer?

When you sleep, you close your eyelids.

When you’re awake, your eyelids are open.

Told you it ‘twas obvious!

Then he explained—in more scientific terms than I will here—how these small cues like opening your eyelids send signals to your brain to stay awake and alert.

Another thing he said?

Keep your chin up if’n you want to be awake and alert. Tilt it down if you wanna crash and pass out.

But here’s the problem:

We sit at our computers all day, and they’re usually below eye level. This forces our eyelids to close more than they otherwise would. And it makes you tilt your head down.

So, it’s no surprise we get sleepy-sleepy after lunch.


We’re constantly on our phones.

And 9 times outta 10, you’re looking down at your phone. Again, causing your head to tilt and eyelids to close ever-so-slightly.

Alright, so what’s the point?

Keep your mf head up, soldier.

Keep your eyes open too.

Methinks it’ll help you write better copy, boost your motivation levels, and conquer your wildest goals faster than you would’ve without this painfully obvious tip.

And another lesson?

Small tweaks can make massive differences.

For example:

Changing the “From name” in your email campaigns and seeing what happens.

Or, testing something simple in your emails like a button CTA vs a bare-naked link.

Anyway, if you wanna make a few small tweaks in your emails which could make a Brinks truck back up into your bank account, book a call.

If you have a proven offer and a list, I’ll call the Brinks truck now.

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