Following is a real life example of how the emotional mind makes a “buying” decision.
Ever since writing about MrBeast a few days ago, he’s been in my algorithm more often. And so, I watched one of his Shorts. In this Short, he went to a college campus and asked students if they were subscribed to him.
If they answered no, MrBeast wished them the best.
But if they answered yes?
Well, then, MrBeast handed them a suitcase of 10 bands. (That’s ten thousand, sucker!)
The ones who answered no didn’t know what they were giving up. And the one who answered yes, at least in this video, made mayhap the easiest 10 bands of his life.
After watching that video… I noticed that I was not subscribed to MrBeast. And my emotional mind just connected subscribing to MrBeast with 10 racks.
Guess what I did:
I took the half a second it takes to move my thumb over the subscribe button and press down.
Because to my emotional mind this meant the possibility of winning a free 10k.
Now, my logical brain could not agree more with the whimsical nature of my emotional brain:
There’s no chance I’d win $10,000 from MrBeast.
For starters, I despise college campuses and haven’t been on one in almost a decade.
Second, I live near mayhap near the worst city to “create content” in. (While we’re no longer the murder capital of America, we were in my life. Plus, I live in the burbs anyway.)
And third, I don’t even frequent the places MrBeast would visit should he come here.
So, all in all, I have a less than one percent chance of winning this mystical (and free) 10 bands.
And yet… I still subscribed.
Partly because it at least puts me in the game (and partly because I’m a Pewdiepie vs T-series war veteran). But mostly because winning a free $10,000 for doing absolutely nada is better than missing out because I didn’t take half a second to hit a subscribe button—even if it will never happen and is not even all that likely.
Moral of the story?
This is the inner machinations of how every decision to buy is an emotional decision that we later justify with logic.
A powerful lesson in writing more persuasive copy, it is.
Anywho:
If you need help “jimmying” your audience’s emotions to lead them to making a decision that will enhance their life—given you’re not a charlatan and your product or service delivers on the promise it makes—then hit reply, and let’s chat.
John
P.S. Wow, I really got a way with words don’t I? (I just noticed I used “jimmying” for an email about MrBeast, whose real name is Jimmy.)
Comments