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Why I don’t practice what I preach

It struck me, as I wrote yesterday’s email, that your humble narrator here suffers from a lil bit of not practicing what I preach.

Case in point:

On this list, I write a daily email. But none of my clients write a daily email.

So, am I a liar?

Can you really send too many emails?

Well, here’s the thing…

It’s actually the exact opposite.

Here’s what I mean:

Writing daily emails is actually so powerful and effective that I must charge a much higher amount than my already outlandish fees for writing emails, running the email strategy, and managing the list.

As it turns out, this is a price that no client has bit on yet.

This is partly by design…

While daily emails are more effective than writing 2 or 3 or 4 emails per week, it’s also a lot more work. And so, I set the price for my daily emails so high because I only want the serious clients even considering it.

Also, with most of the ecom brands I work with, daily emails aren’t necessarily needed. Yes, they would help increase the revenue and loyal-ize the customers. But many of the brands I work with have no email strategy at all before working with me—and sending a few emails a week (vs an email every day of the week) works so much better in comparison that they don’t yet need daily emails.

Not to mention, daily emails scare most owners for some reason… so it’s an easier sale to offer a cheaper tier of service.

So, do I practice what I preach?

Yes, and no.

The daily email package is something I offer. I just don’t push it as heavily as I can or should.

Which brings me to the point:

Wanna be the first client I write daily emails for?

If so, hit reply.

It won’t be cheap.

But it will be effective.

You will grow faster.

And you will create a rabid fanbase that’s so engaged you could even call them a cult.


Hit reply, and let’s see what happens.


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