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what to do when Colin Robinson attacks

Do you ever have those days where you just wake up on the wrong side of the bed?

The synapses in your brain don’t fire like they normally do…

Exhaustion infects your creativity…

Where anger is only one mishap away from turning everything in sight red…

Well, that was me yesterday.

No matter what I did, I couldn't get out of a weird funk I was in. And, as a result, my copy suffered.

Now, I don’t know what caused this.

I don’t know if I nuked my central nervous system with a cardio-based workout where I was still panting and wanting to throw up even after I got home…

If Colin Robinson attacked me in the middle of the night—he’s the energy vampire on the show, What We Do In The Shadows…

Or if it’s as simple as waking up on the wrong side of the bed…

(Plus, it doesn’t help that Ohio was dark af and stormy all day yesterday…)

But this is bound to happen to you, at some point or another. And so, I thought I’d give you some insight on how I handled this yesterday—and why it actually made me more productive.

Let’s dive in…

Having several clients is both a gift and a curse:

I’m in charge of 90% of my schedule. I can work on what I want, when I want. But I also have certain deadlines I have to hit for each of my clients.

Well, many of these deadlines came due yesterday. And so, I spent the first part of my day writing email copy to meet these deadlines, against my body and mind trying to stop me at every step along the way.

These emails took a lot more time and energy than they normally do. Because I wasn't on my “A” game.

When I finished all of this, I had a couple of options:

Either I could continue working against my body and mind, and get a headstart on some of my other deadlines that weren’t as urgent… Or I could call it a day, take a nap, and come back stronger the next day.

Any guesses which route I followed?

I followed the second route: I called it a day, took a nap, and now I feel amazing today (especially compared to how miserable I felt yesterday).

Moral of the story?

Sometimes the best copy is no copy.

If I would’ve toughed it out yesterday, I would’ve devoured a massive portion of my day today editing all the copy I wrote yesterday. But since I decided to give my brain and body a rest, I’m gonna write stronger, more persuasive emails today that require less editing. In fact, I’ll get more done today because I didn’t write a ton yesterday than I would’ve if I wrote a ton yesterday.

When you own your own business and are in complete control of your schedule, it’s easy to keep grinding. But you need rest. Yes, even if that means sometimes allowing procrastination.

Do with this what thou wilt.

Which brings me to the point:

If you feel burnt out because in addition to running an ecommerce brand, you’re also in charge of all the marketing, customer service, and all the other “mundane” stuff business owners are responsible for, I can help…

Hit reply, and let’s see if outsourcing your email strategy and copy to me is a viable option for you. Not only will I free up your time (and help you prevent burning out), but I’ll also help you grow your email revenue by insane amounts that you’ll only believe if we work together.

So, hit reply, and let’s chat.


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