There’s a trend I caught wind of happening on fitness TikTok, proving how dense users of the app are.
Eating dog food.
And yes, I’m dead serious…
The argument that the dude makes in the video is this:
Pedigree dog food, per MyFitnessPal, contains 666 grams of protein for every 200 grams of dog food.
Read that again.
666 grams of protein… in a 200 gram serving of dog food.
See any problems reading it outloud?
Like the fact that it’s physically impossible for a 200 gram serving of anything to contain more than 3x amount of protein than it has in total grams of it.
Yeah… not the best trend happening right now.
Never mind the fact that humans can’t barely digest dog food, and the fact that there are an endless list of gain-killing chemicals in even a scoop of dog food.
But this reminds us of perhaps the most important—and most neglected—tool to improve your copy:
Read your copy out loud before you send it out.
Had this TikToker done this instead of eating dog food, he would’ve realized it’s impossible to have 666 grams of protein in a 200 gram serving of Pedigree.
And if you read your copy before sending it to your list or showing it to a client, you’ll find spots where it doesn’t flow, sentences that could be structured in a more engaging way, and areas where your copy causes confusion (and results in lower sales than if your copy had more clarity).
It ain’t sexy.
It’s a simple little trick.
And it’s gonna take you a tad bit longer to write—and polish—your copy.
But that’s why nobody uses it. Even though it gives you perhaps the best “bang for your buck” when it comes to copywriting tactics.
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