I’m writing this on a Friday, Aweber has been broken for over a week (meaning, I haven’t actually loaded and sent an email in a while… by the time you’re seeing this, my daily musings would’ve returned, but if you’ve been wondering where tf I’ve been I’ll tell you: I’ve been blabbering on and on to myself in my Google Docs file, not-so-patiently waiting for Aweber’s support and technical team to fix my mf account, but luckily, as far as I know, unless you were at the end of my 300+ email autoresponder, the rest of the emails have been going out as normal… lesson in there…), and as such, I thought I’d put on my braggadocious hat and have some fun.
Checky this recent “testimonial” I got from an admitted addict of my emails:
Ya know what's funny?
I was actually "addicted" to reading your emails. Whenever I woke up, would check out your website for the latest (and greatest.) But that all changed when you stopped posting day-lee.
So, in a sense, totally understand the "addiction" part of daily emails
I repurpose my emails to my blog, and this Australian mf would check in with my site every. single. day. to feed his addiction.
(I wondered how I became so popular in Australia…)
But then I stopped, and made him quit cold turkey.
Full disclosure: I fully intend on bringing back the “emails” disguised as articles on my site. But I had it set up in a way that I wouldn’t post new emails to my blog until weeks after I sent it to my list. Well, Aweber shitting the bed screwed up my schedule. But I’ve been still marching forward, typing out a brand-spanking-new email damn near every day.
So, why do I tell you this?
1. My ego was hungry and needed fed.
2. Yesterday, I was on a sales call with a prospective client, and he had the old-as-sin “but won’t we be sending too many emails?!” objection.
Here’s the story:
This prospective client—we’ll call him Rudy just because I’m lazy and don’t wanna type out “prospective client” each time I bring him up—wanted me to put together a proposal for a new ad campaign he’s having developed. He wanted me to plan out the email sequence folks would get after opting into the ad.
Pretty simple, eh?
Well, I came back to him with a plan—which I’ll have you know was “much more in-depth and strategized and thoughtful” (his paraphrased words, not mine) than the other 2 email agencies he was also talking to.
While he loved my plan, which consisted of sending an “absurd” amount of emails after someone became a lead, he was afraid that we’d be sending too many emails. Y’see, Rudy hates when he gets too many emails, and he projected that out onto his audience (which is a common problem of many brand owners I talk shop with).
You can’t send too many emails. The worst that happens is someone unsubscribes. The best that happens is someone gets physically addicted to your emails, and buys early and often, kinda like our guest has in this email.
Here’s the cold, hard truth, and why I’m in a category of one when it comes to ecom emails:
Most people hate receiving so many emails because most emails suck.
But my emails?
My emails make you feel addicted to them. They make you read each line, even when I have obvious typo’s, write at a level higher than 8th grade (which is a big, fat no-no according to “copywriting gurus” on Money Twitter, who pound their chest and scream that you must write at a 3rd grade level or people won’t understand you, not even realizing how they’re criticizing their customers in front of their damn faces), blabber on about admittedly nothing, and talk about myself, my business, and my life (again, against the “advice” of copywriters and marketers who also blindly preach that you must talk about your audience and never about yourself). And, yes, the consistency of these emails—having them come out almost every single day—feeds those addictive tendencies.
Because you never know what I’m going to say, what story I’m gonna pull from my story fodder notebook, you have to tune in each day.
So, can you send too many emails?
If you suck, yes. Even sending one email may be too many.
But if you don’t suck, can drive more than half of a brand’s revenue from email alone, and your emails are so good that people tell you they’re addicted to them or, in the case of one of my clients, beg you not to unsubscribe them even though they haven’t purchased a thing, then, no, you can’t send too many emails.
If you want to skyrocket your growth and revenue, and “ethically force” your list to develop full-blown addictions to your content, grab a time with me here.