There’s a certain skill the best writers (not limiting this to just copywriters, but they’re of course included to) have that other mediocre writers don’t have.
And you know what?
This “skill” is probably even more effective for business owners than just writers too.
Ben Settle uses this “skill.”
J.K. Rowling uses this “skill.”
Stephen King uses this “skill.”
Joshua Lisec uses this “skill.”
And while I’m only using more recent examples, I’m sure that older writers had this “skill” too.
Turning your haters into profit centers.
Ben Settle famously transformed a washed-up rapper who called him a white supremacist into his infamous “Write Supremacist” promotion that has spawned off into full-blown books and teachings from the master of email himself.
J.K. Rowling did this with her second-most recent release under her pen name Robert Galbraith. I’m currently reading The Ink Black Heart now, and it’s essentially J.K. Rowling fighting back against the plethora of social media trolls that haunted her because she said (GASP! Trigger warning incoming…) she liked being a woman.
It took Stephen King 30-some years to write the 4th book in his Dark Tower magnum opus. During this time, eager readers turned into haters, sending him hate mail every day for 30 years because he left Book 3 of this series unfinished and an absolute cliffhanger. Not to mention the lengthy list of critics.
And Joshua Lisec, to round out my examples here, is known for saying a 1-star review from a bad person is better than a 5-star review. Among many other examples of Joshua using his haters to profit madly from them.
Now, this may not seem like a skill as you're reading these words. But most business owners (whether because of ego or something else) are deathly afraid of criticism.
They see an insult for their products or services (and especially services) as a brutal attack on their worth as a person.
They see unsubscribes as personal—making them shy away from sending more emails that can make more money because they’re worried about unsubscribes.
A negative review—even if from a bad person who, counterintuitively, makes their product or service look better—makes them question their entire business model. Or will have them waste their time scrolling through and responding to reddit forums defending their business tooth and nail against attacks from non-customers (true story).
The best companies always have negative reviews. But the wisest companies know how to turn this into a benefit for your products or services.
You can wield your haters’ very words, and turn them into a reason to buy your shiz.
But if, and only IF, you don’t let your bruised ego ruin all the revenue for you.
Which brings me to the point:
One advantage of working with a Feelancer like your humble narrator here, is that I’m not as close to your business as you. In other words, I can see these attacks for what they are: baseless attacks that can be wielded to take your revenue, impact, and brand loyalty to new heights.
Have you recently been attacked on social media, reddit, or through negative reviews?
Hit reply, and I’ll show you how to turn these into revenue through email.