“She got a light-skinned friend look like Michael Jackson. Got a dark-skinned friend look like Michael Jackson.” — Kanye, Slow Jamz
This email has nothing to do with Michael Jackson lol. I just liked the bar.
Instead, I wanna talk about another MJ:
To many, MJ is the greatest basketball player to ever dribble the rock. And his career backs his talent up — winning 6 championships, 6 Finals MVPs, and 5 MVP awards throughout his career. Not to mention, Jordans are one of the best-selling shoes of all time.
But his basketball career didn’t end on the court like it maybe should have.
Here's what I mean:
After retiring, Jordan became the first former NBA player to own an NBA franchise.
His team he owns?
The Charlotte Hornets.
Which brings me to the point:
Jordan is one of the worst NBA owners in the league.
He’s terrible at drafting players from college.
In 2012, they passed on great NBA players in Dame Lillard, Bradley Beal, Harrison Barnes, and Draymond Green for a Michael Kidd-Gilchrist, who was a complete bust.
Jordan has made more draft blunders in his tenure as owner too.
He’s also terrible at winning games from his ownership chair.
The Hornets haven’t made the playoffs since the 2015-2016 season. And the Miami Heat (led by LeBron James still) bounced them out in the first round.
And it gets worse:
The Hornets haven’t won a playoff series since 2001.
And they’re one of only two teams in the NBA to never reach the conference finals.
And the last blunder:
Jordan let his best player, Kemba Walker, go to free agency a couple years ago because he low-balled him on his contract.
But you know what?
It’s not just MJ who suffers from these problems:
Let’s look at another basketball legend:
Phil Jackson coached MJ, and he also coached other legends like Kobe and Shaq.
He’s won 13 championships as a coach.
But he also tried his hand at being a general manager… and he was one of the worst GMs in recent history.
He’s responsible for the New York Knicks long streak of terrible basketball because he sucked at being a GM (even though he’s one of the best coaches around).
Which brings me to the rub:
Phil and Jordan are two of the most successful legends in basketball history.
And they’re also two of the most disappointing legends too, as GM and as owner respectively.
The founder of Strategic Coach, one of the top business coaching platforms around today, Dan Sullivan talks about Unique Ability ad nauseam.
Here’s a summary of it:
Everyone in your business has a unique ability, including you.
Maybe you’re great at social media, but suck at email marketing. Maybe you’re a top salesman, but one of the worst marketers.
The businesses that thrive are the direct result of figuring out yours (and everyone on your team’s) unique ability.
Once you find your unique ability, you outsource everything that isn’t your unique ability.
My unique ability is email, not lead gen. That’s why I outsource my outreach with agencies, freelancers, and even things like my book.
Here’s why I bring it up:
If you’re not getting the results you want with email, there’s a good chance it isn’t in your unique ability.
In that case, book a call and let’s chat.
If you have a proven offer and a decent-sized email list, I can help you flip this weakness into a strength. (And help you bump up your bottom line by a modest 264.1%.)