the sneaky way CEOs fvck up their biz
Whether you’re a CEO or work for one, this might be the most profitable email you ever done laid your eyes on.
One of my clients has an agency helping other mfs grow their impact with direct response podcasting. (If’n this interests you, I’m happy to make the connection. Just hit reply, and we’ll take it from there. It ain’t a cheap investment though, so serious inquiries only.)
The client work I do for this company attracts a lot of wealthy mfs.
And I’m not talking about “Money Twitter” wealth, which means hitting the magical $10k/mo, or in some cases, going as high as $50k/mo.
I’m talking waaaaay wealthier than that.
Some of these guys have multiple businesses. Not two or three. Eight. Sometimes even more. And the worst business they own do $50k on a bad month. Usually, it’s closer to $100k a month. On the high end, we’re talking multiple millions per month — from one business. And they have eight.
These are real wealthy mfs. (Not Elon Musk wealthy, but closer than your favorite Money Twitter guru.)
And I work on their podcasts, hear their horror stories, and implement their multi-million dollar advice into my nice lil “kitchen table” bidness.
There’s one common thread through all these podcast shows with different hosts on a similar level:
CEOs love to fvck up their businesses.
Here’s how it goes:
Rewind 20-some years ago and these mfs start their business. They hustle and grind until they get their moolah up. And as they continue scaling, they outsource everything they suck at.
(Lesson in there…)
As their business becomes more and more successful, these CEOs work less and less. Instead of hustling on the “front lines,” they take a more “visionary” role, i.e. they sit around and think all day.
From an outsider’s perspective, it looks like they don’t do jack shyt for their business. (But they are the most important mfs in their businesses.)
But then their ego creeps in…
They feel like they’re not doing anything for their business. Because they’re not doing anything “tangible” for their business. Not because they’re lazy and ego-driven psychopaths. But because that’s the key to business: As you level up, you have to outsource more of your work and focus more on leadership and high-level executive activities.
But their ego keeps telling them that they don’t do squat for their biz. Their ego convinces these multi-million dollar CEOs that they need to “do their fair share” in their business. Reeks of loser, socialist mind bugs doesinnit?
So what do they do?
They start showing up to weekly meetings again. They catch a twisted sense of Shiny Object Syndrome. And they annihilate all the momentum their team worked to build.
In other words…
They buy a kerosene bottle, sprinkle it throughout their organization, and then toss a lit cigar on the kerosene they spilled.
They break shyt just because they feel like they don’t do enough.
Maybe it’s their ego. Maybe their success frightens them deep down. Maybe they’re just bored.
The reason doesn’t matter as much as the result.
And the result is, they justify their existence in the business by causing as many problems as they can.
I bring this up for two reasons:
1. If you’re a CEO, avoid making this fatal mistake. If you can’t trust yourself, hire someone who will keep you in check. Who will tell you that you can’t come to team meetings anymore. And who you can trust to tell you only the high-level intel about your business that you need to know.
2. If you’re not a CEO, be the person I described above to your CEO. Nothing will make you more respected, revered, and important to the bottom line of your business. In fact, it’s one of the best ways to “bulletproof” yourself from getting fired.
I’ve had to be the person I described in point #2 to my clients often.
They want to try a new email marketing software and I have to put them in their place. Or they want to hire a new agency who won’t deliver any tangible results to their business.
In fact, quick story about that last one:
One of my clients considered working with this online game company. The gaming company did not attract our ideal audience. And it was a clickbaity agency that put pop-up ads on online gaming sites (think addictinggames dot com if’n you’re old enough to remember).
But they talked a big game in their cold email and piqued my client’s interest.
Well, he forwarded me their email. I checked them out. And told him to avoid doing something like this at all costs.
That’s what you get when we partner together.
Yes, I’ll handle your email marketing strategy (and potentially boost your email revenue by 300%).
Yes, I’ll write your email copy and make your audience fall in love with you and your brand.
And yes, I’ll handle all the boring technical details of your email deliverability and email marketing software.
But an unintended, yet powerful consequence of working together?
I’ll keep you from fvcking up your own brand. From working with shady agencies and companies. And from making any momentum-crushing boneheaded mistakes.
If you have a proven offer and need help writing entertaining emails that sell like hotcakes, book a call. We’ll talk shop and see if we’re a good fit to work together.
P.S. I’ve done this in my own biz too. I’m not blaming you. But awareness is the first step.
P.P.S. Gonna follow this ditty up with part two tomorrow.