Before I dive into this email, let me make something clear:
Tucker Carlson is the best thing to come out of Fox News. I respect his open mindedness, his perseverance, and his accomplishments. Becoming bigger after getting canned by Fox News is something that nobody besides Tucker Carlson could’ve accomplished - just ask Don Lemon. And it doesn’t hurt that Tucker and I have very similar tastes in music.
Anyway…
I got a bone to pick with Tucker.
But it’s from a marketing perspective. Not a personal attack (as so many Tucker haters are quick to do).
Checky:
I recently tuned into an episode of Tucker’s show with the great Dave Smith. And during their convo, the “virus who must not be named” came up.
We all know what I’m talking about: Voldecovid.
Well, social media sites this side of X don’t like their publishers talking about the virus. Not only does it expose every “expert” as fraudulent (because us “conspiracy theorists” were proven right), but it also threatens their money.
Yes, even YouTube (and I’m certain this applies to every other social media site outside of X and Truth Social) is funded by Big Pharma.
Have you ever wondered why all Big Pharma commercials are the exact same?
No, it’s not because they’re the most persuasive type of marketing you could do. Infomercials still (probably) wear that crown. They’re all carbon copies of each other because their marketing isn’t designed to, well, market. It’s designed to “fund” massive corporations and make it illegal to speak out against their desires.
(This comes directly from an interview Tucker recently had with a former lobbyist.)
It’s a decent ruse, I’ll give them that.
Anyway, back to Tucker and Dave…
Whenever Voldecovid was mentioned during the interview, Tucker’s editor clipped it, and instead showed a big, black screen and said they’re not allowed to say these things on YouTube and to head to Tucker’s website for the full uncensored episode.
On its face, this is a great idea, right?
Promote your personal website instead of relying on a social media site who hates your guts to talk to your fans.
It’s something even I might advise.
But not exactly. And that’s where my beef with Tucker begins:
The problem with this strategy—to “obey” The Powers That Be at YouTube and promote your own site instead—has a fatal flaw. Nothing’s gonna stop his web hosting company from banning him if he’s causing too much ruckus, sharing too much truth.
If there’s enough pressure (and I have no doubt that Big Pharma can extend to the world of web hosting too), they’ll also ban him. And Tucker would be shitouttaluck.
More:
I went to Tucker’s website and noticed another problem. He has no email signup form popping up on the screen immediately. In fact, the only way to join his email list is by scrolling to the very bottom of his site and entering your email in the footer form. Something most people this side of email marketers never even scroll down far enough to see.
Now, I’m sure Tucker collects emails when people sign up for the Tucker Carlson Network. At least, I hope he does.
But if I was running his marketing ship, instead of referring people to his website, I’d refer them to a sign up page. Once someone enters their email, then you can email them and try to convince them that they should become customers.
Why?
Because a list of emails is the best defense against a tyrannical government.
(Well, at least when it comes to marketing. I doubt an email list would be as effective as a gun in certain dicey situations.)
What’s the difference between an email list or a social media following or even a website hosted by a web hosting company?
In only one of these examples are you the owner of your accomplishments…
Because you own your email list in a way you don’t own your social media followers or even your website.
It’s the ultimate “prepper” thing to have from a marketing perspective.
But can’t an email software ban you from your services?
Yes, yes they can.
But you still own that email list.
So you can move it to another email software and stay in touch with your audience. Heck, if you’re that worried about being banned, you can pay for multiple email softwares at the same time just in case.
Or if you have the foresight into asking for their address too?
Well, now you have yet another way to interact with your fans and followers.
Instead of playing the hoping game and hoping that evil people suddenly become good.
And yes, while it’s magnitudes more likely for YouTube to ban you than GoDaddy, for people with as high of a profile as Tucker Carlson, you must exhaust every option.
Just look what happened to Alex Jones or even Kanye West because of things they said.
Even if they freeze your bank account, you still own your email list.
And that simple list can ensure you stay in touch with your audience no matter what.
(I’d also recommend to a guy like Tucker to backup that email list, download it, and store it on an external harddrive in a safe every day—as well as physically print multiple copies and store them in another safe—because, as the saying goes, you can never be too prepared.)
Moral of the story?
All roads should lead back to email.
Go ahead and use other social media sites if that’s your cup of tea. But everything should lead back to email first. You can make sales second, but your email list, in this peculiar situation, is even more valuable than sales.
Anywho:
If you need help preventing The Powers That Be from excommunicating you (or you just need help sending more entertaining, and thus, profitable, emails), hit reply, and let’s set up a call.
John
Comments