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the most obvious way to make more sales

Writer's picture: John BrandtJohn Brandt

Today’s email is one straight from the files of Obvious Adams.


(Copywriters: if you’ve never read the story of Obvious Adams, add it to your reading list. It’s short enough to read in one sitting. And it will improve your copywriting. Moving on…)


Because the secret I’m gonna share with you today can…


* Transform your 5-figure business into a 6-figure one by the end of the year


* Create enough freedom in your business that you can take weeks off without missing a beat


* Simplify your sales process so your lack of new customers doesn’t keep you up counting sheep all night


* Make confidence ooze out of every orifice of your body


And you know what?


It’s so obvious, you’ll loathe yourself for not thinking of it sooner.


So what’s this secret?


Well, before I reveal it to you, make sure you’re sitting down.


Ready?


The secret to making more sales…


…is making more sales.


No, I ain’t joking… I told you it was obvious.


Here’s what I mean:


Your leads can sniff your desperation from lightyears away.


And the opposite is true: Your leads can tell when you don’t “need” their business to keep your business afloat.


Such is the way of the world.


The easiest way to kill any desperation vibes your subconscious sends out is by, wait for it, not being desperate.


And you won’t be desperate if you make more sales.


It sounds like a catch 22, and it is.


But it’s also true.


It’s like money:


The more money you have, the easier it is to get more.


So it is with clients and customers.


The more you have, the easier they are to get.


The fewer you have, the more you have to fight for each and every one.


Make sense?


Anywho:


If you need more customers, so you can attract a legion of loyal customers—and you have a proven offer and an email list—read the next sentence:


Let’s hop on a call and talk shop. (You can grab a time that works for you here.)


But I must warn you:


My client roster’s filling up quicker than Sega recreating Sonic after the backlash they received online.


And so the clock’s ticking on when I still offer this free discovery call (without making you jump through hurdles before joining my waiting list).


John

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