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Writer's pictureJohn Brandt

The “M-word” that squanders your time and freedom

I’ve been back from my vacation for 10 days.


And you know what?


Yesterday was the first time I had zero meetings all day.


Since I got back, meetings have bombarded me.


I’ve had sales calls, client calls, and even software company calls (where I’m being sold instead of doing the selling).


Most days, I had 2 to 4 hour-long meetings per day.


If you string together 4 hour-long meetings it doesn’t leave you much time to, well, work.


Well that all changed yesterday:


I had no meetings.


And I accomplished far more during my working hours than I had in any other day since I got back from vacay.


Here’s why I bring it up:


You need to have meetings in your business. That’s obvious.


Especially if you offer an expensive service (like yours truly) or if you have an in-depth sales and onboarding process (again, like yours truly).


But too many meetings will nuke your time, your freedom, and your impact.


Here’s my suggestion:


Ruthlessly cut any meeting out of your schedule that doesn’t support your goals.


Otherwise, you’ll end up working 10+ hour days with nada to show for it.


Because while meetings are helpful — especially meetings with clients to discuss projects and meetings with leads to transform them into clients — they’re also a massive time suck.


Anywho:


If you wanna have more time for pointless meetings because you’re making so much money via email you don’t know how else to spend your day…


…book a discovery call here.


We’ll hop on a short call to see if we’re a good fit.


But heed this cully:


I’ve spent enough time in meetings over the last week and a half. So here’s all I ask from you:


Don’t book a meeting just to “see what I can do.”


I only wanna work with other businesses who:


1. Have a proven offer and an email list


2. Need immediate help with their email strategy


3. Will give me full freedom to work as I see fit


Capisce?



John

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