The great customer service debacle

Most copywriting and marketing tactics fall short. Gurus who promote such tactics, say Gary Vee’s jab jab jab right hook method, overinflate the benefits, and since they’re good marketers they dupe a bunch of innocent business owners into making sweeping changes based on the latest and greatest tactic without the underlying strategic stuff that makes the tactics work. 

Keeping the same Gary Vee example and a quick scan through his social media profiles tells you all you need to know about why his jab method works: His entire audience is full of wannabepreneurs and Gary Vee sells them hope dope when he says, “you don’t even have to ‘sell’ to become a successful business owners. 

Tactics only work in certain situations. What works for Gary Vee won’t work for your business unless you have millions of people who’re addicted to the hope dope that Gary slangs. 

So, what does this have to do with customer service? 

Well, have you realized how god awful customer service has become over the past decade?

Almost every tech company uses AI chatbots that are only helpful maybe 10% of the time and that’s generous. 

The companies that don’t use AI aren’t much better - either they farm customer service to third-world countries or are straight-up annoying as sin. On the latter, one of my clients uses ActiveCampaign - and their customer service reps pester me on a weekly basis for some query I had over a month ago. 

Nearly across the board, every company that exists today provides a terrible user experience when it comes to customer service. 

Why?

Because they’re too focused on tactics (like, say, using an AI chatbot to frustrate the people who pay your bills instead of helping them) instead of strategy. 

The strategy, for any business owners with the brain cells to think for themselves instead of parroting whatever today’s guru says, is to provide a superior customer service experience for the folk who pay your bills. 

But this means using American humans, not brain dead AI prompts, to respect your customers. 

But that don’t happen no mo. 

From a recent Zero Hedge article:

“Everywhere you go, everything you do, every service you pay for—it feels like customer service simply no longer exists. And even worse, most places you go actually make you feel like an asshole for daring to be a customer in the first place.” 

The article goes on to proclaim that service is dead. 

All you have to do is look around and see this is the truth. 

Anyway, there’s a weird anti-human thang going on right now. 

Your business would be best served by realizing this now, and implementing changes to turn your customer service into a benefit that your competitors can’t offer. 

And y’know what?

Having an email strategy based on your personality and your respect for your customers is the best way to create a world where you immunize your list, your audience, and yes, your customers from the service cancer plaguing most businesses today. 

Hit reply if you wanna see how this could work inside your business. 

John

PS - Read the article yourself here: https://www.zerohedge.com/markets/every-industry-airport-lounge-now