A few times a week, I scoot down to the nearest gas station to feed my Zyn addiction. If I’m being honest, there’s nothing I loathe quite like these trips, short though they are. Going into gas stations and buying something, especially something behind the counter as Zyns are, just rubs me the wrong way.
Employees are usually rude.
Lines are usually long.
And smiles are usually hard to come by.
Well, at least that used to be my experience of going into the Shell gas station a coupla blocks from my house.
But now?
It seems like they’re not only reading, but applying the lessons I preach in these daily ramblings.
Case in point:
Almost every time I walk into Shell, I’m greeted with a smile, a compliment, and an overall good general experience — which as I’m apt to remind you, is the single best way to maintain a business of any size (and one of the best natural ways to grow).
It ain’t just one or two gas station clerks either. It’s damn near all of them. Everyone I’ve encountered behind the counter in the past week has been shockingly pleasant. They ask questions, tell jokes, kick off conversations (which are mildly entertaining, considering the location, and how most gas station clerks treat their customers).
It’s a breath of fresh air every time I walk in there — and it makes me more likely to pick Shell over the other potential gas stations I could spend my money at.
And y’know what?
I even texted my girlfriend yesterday after stocking up on some Zyns about how pleasant of an experience I had. I’m tempted to leave them a review — not that people check reviews for gas stations, but because of how impressed I am by the improvement of the general experience.
Whoever’s in charge of hiring down there needs a promotion.
Several lessons baked into this bad boy too, for those wise enough to see it.
In the meantime, if you want a similar level of a general experience working with a copywriter—an industry that tends to be fraught with sociopaths, social media-paths, and flakes—while also skyrocketing the percentage of your monthly revenue email generates from 10% (or lower) to 40% (or higher), hit reply.
One client’s sitting at a whopping 58% of revenue in the last 30 days from email alone. And who knows, you could be the “one client” I mention in a future email after we generate these results for you.
But only if you book a call, are willing to pay me upfront, and have a decently sized email list, of course.
John
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