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sore beyond relief, yeeeeesh

Few days ago, I played basketball with my buddies.

I haven’t played 3-on-3 basketball in quite some time.

Only a few times over the past couple years.


I am sore beyond belief and relief and yeesh.

Here’s the thing:

In the two or three years since I’ve played basketball, I’ve been active.

I lift anywhere from 3-6 times a week. I get my 10,000 steps in most days of the week.

I don’t take much time off from lifting. Even when I travel, I try to do something physical. And I rarely get sore from lifting (even when I switch up programs).

And yet basketball beat my arse.

Here’s why I’m telling you this:

The reason I got sore is that I haven’t played much.

In other words:

My “basketball muscles” are weak, big-big.

And this, cully, applies to every damn thang in your life.

That’s why I write a daily email:

I keep my copywriting chops sharp.

That’s why I lift 3-6 times a week:

I keep my muscles in good shape (except for my basketball ones).

That’s why I try to spend at least 3 hours a week reading:

It keeps my brain in a good spot, so it cooks up ideas like Walter does meth in Breaking Bad.

The more you use certain muscles, the more you can flex em.

And the reverse:

When you don’t use certain muscles, they get all flabby and gross and weak.

Case in point:

My basketball muscles.

Good thing I don’t rely on my basketball skills to make money lol.

Do with this what thou wilt.

And if you haven’t flexed your email muscles enough to write persuasive emails your list devours every time you hit “send,” I have good news:

I’m flexing my email muscles all day errrrday.

I wrote an insane amount of words per week. I stopped using years ago (because while it helps to a certain point, it will hurt your writing style and flow over the long haul).

But I’d guess I write somewhere around 30,000 words per week.

Which translates to like 60 book pages.

Which means, I write a 240-page book every month.

Crazy when you put it into that perspective, ain’t it?

I say all that to say this:

Not only do I write a lot of words every day, but I write a lot of words every day that make my clients a lot of money.

And it t’won’t be no different for you.

So book a call if you have a proven offer and a list.

And call my bluff.


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