Quentin Tarantino is one of my favorite directors of all time. He’s a master of his craft in ways most directors—even the best ones—can’t compete with.
For example, you can almost instantly tell if a movie is a Tarantino movie by just watching a few scenes. Some of my favorite Tarantino movies (like Inglourious Basterds, Django Unchained, and Jackie Brown) are some of my favorite movies period.
There’s lots to learn about life, copywriting, and business by studying Tarantino movies.
I came across mayhap Tarantino’s greatest business and (copy)writing quote of all time recently — in a YouTube short of all places. (Funny how YouTube, Facebook, Instagram, and even Snapchat basically created a TikTok equivalent in their social media, ain’t it? Lesson in there.)
And if you apply Quentin’s advice into your writing, business, and offers, then, well, methinks you’ll have no trouble doubling, tripling, or even quadrupling your wealth by this time next year.
Yes, it’s that crucial.
Anyway, here’s the quote:
“I know, as a viewer, the minute I start getting confused, I check out of the movie. Emotionally, I’m severed.”
He goes on to say…
“I think an audience has like this umbilical cord to the screen. And it gets severed when confusion comes in, and therefore, you lose them.”
Powerful stuff, indeed. If only Christopher Nolan heeded this advice. (I still don’t understand a lick or even a word of what happens in Tenet.)
And so it is with your copy.
I don’t care if you’re writing email copy, VSLs, direct mail pieces, writing billboard copy, or any other kind of copy you can muster up in your brain:
The minute you confuse your audience, you sever their emotional umbilical cord to you and your offer. That’s crucial considering how nobody makes a logical buying decision — we make emotional decisions in the moment then try to justify our purchases with logic afterwards.
Read through some of your copy. Or better yet, have a friend or family member read through your copy and try to spot where they get confused.
(Spoiler alert: It's probably much earlier than you assume.)
Eliminating any copy which causes confusion can light a spark of wealth under your hiney in ways you cannot fathom today.
And if you need help from someone who isn’t as close to your business as you?