It’s accidentally Tarantino week in my household. After Peanut and I watched Kill Bill, a few days later we decided to watch another Tarantino classic: Pulp Fiction.
Like Kill Bill, watching Pulp Fiction with your “email hat” on gives way to many and many-a lessons.
Like this conversation between Vincent Vega and Jules, as they sit in the diner
Vincent: Want some bacon?
Jules: No man, I don't eat pork.
Vincent: Are you Jewish?
Jules: Nah, I ain't Jewish, I just don't dig on swine, that's all.
Vincent: Why not?
Jules: Pigs are filthy animals. I don't eat filthy animals.
Vincent: Bacon tastes gooood. Pork chops taste gooood.
Jules: Hey, sewer rat may taste like pumpkin pie, but I'd never know 'cause I wouldn't eat the filthy mfer. Pigs sleep and root in shyt. That's a filthy animal. I ain't eat nothin' that ain't got enough sense enough to disregard its own feces.
Vincent: How about a dog? Dogs eat their own feces.
Jules: I don't eat dog either.
Vincent: Yeah, but do you consider a dog to be a filthy animal?
Jules: I wouldn't go so far as to call a dog filthy but they're definitely dirty. But, a dog's got personality. Personality goes a long way.
Vincent: Ah, so by that rationale, if a pig had a better personality, he would cease to be a filthy animal. Is that true?
Jules: Well we'd have to be talkin' about one charmin' mf'ing pig. I mean he'd have to be ten times more charmin' than that Arnold on Green Acres, you know what I'm sayin'?
Many lessons in this bit of dialogue that you can apply to your emails.
Case in point:
“I wouldn't go so far as to call a dog filthy but they're definitely dirty. But, a dog's got personality. Personality goes a long way.”
How far does a little personality go?
Well, besides turning a downright filthy and disgusting animal (like a pig) into one you can kiss on the face (like a dog), personality goes even further with email…
Pimping your personality in email helps you:
* Behead your competition, and create an entire “world” unto your brand, where your pesky competitors don’t even cross your customers’ minds
* Never—and I mean never—run out of interesting and engaging emails to send to your list and promote your products and services (this subject line is literally pigs vs dogs lol)
* Force your audience to become emotionally invested in you, which is a crucial ingredient you must have before anyone buys anything from you
* Prevent yourself from ever boring your customers (remember: boredom is the death of a sale)
* Make it impossible to duplicate you, funnel hack you, or for someone else to carbon copy your business (you’d be surprised how often this happens in the tech industry, and I can’t blame these carbon copiers because had the tech brand pimped their personality like I teach, then, well, they wouldn’t be a victim to carbon copying)
Not to mention, it also helps your audience respect you… meaning, they’ll buy your products at full price instead of waiting for the next discount.
Personality, just like with dogs, goes a long way in email.
Need help pimping your personality more in your emails?
Hit reply, and let’s chat.