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new maxes, who dis?


Went to the gym this morning and maxed out for the first time since late 2021.

Maxing out is more of a vanity metric than anything else. Fun to brag about. It feels great hitting new maxes. But the risk of injury makes it sumtin’ that you shouldn't do too often.

It’s like open and click rates.

You see these fake arse Twitter gurus bragging about high open or click rates. But they almost never reveal the revenue they generate.


Well, there’s a lot of tricks you can do to artificially increase your open or click rates but are detrimental to actually making money.

And as you well know, opens and clicks don’t pay the bills.

Anywho, I know you’re wondering about my new maxes, so here goes:

Squat: 540 lbs

Bench 355 lbs

Not too shabby if’n you ask me.

Moral of the story?

Don’t work with an email copywriter who can’t squat at least 540 or bench at least 355 ;)

Grab a time here if you wanna work together. And I’ll create even bigger GAINZ in your email revenue metrics.


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