If copywriters had a mortal enemy…
Think Batman vs Joker…
It would be the blank page.
But that’s why most copywriters ain’t worth their piss.
Because writer’s block doesn’t exist.
Here’s why this matters to you (even if you’re not a copywriter and just interested in slanging more coffers into your pockets with email):
Writer’s block is never about how you say a certain thing. Some writers might *feel* this way, but it’s not. If you’re at this stage of writer’s block, you can simply word vomit on the page and get halfway decent copy with a few rounds of edits.
But most times when writers stare at a page?
They don’t know what to say.
Subtle difference, but makes a massive impact.
In other words…
You have “thinker’s block.” Not writer’s block.
And that’s good news because thinker’s block is much easier to solve.
You just need to feed your 15 cm supercomputer rolling around in your noggin some food.
And in order to feed that 15 cm supercomputer some food, you need some ingredients.
* Books (non-fiction, and, yes, fiction)
* TV Shows and movies
Yada yada yada.
In fact, I was once on a call with the esteemed Sean D'Souza, an underrated marketing legend who created (and now, teaches) this idea of “Consumption Marketing.”
(Quick side quest: Consumption Marketing is the idea of “forcing” your customers to consume your content, whether it be your course, your supplements, your products, or whatever. Not only will they have better results, but you’ll create better customers. This is an oversimplified version, but you get the main gist.)
Here’s what Sean told me when I asked him about writer’s block:
“Chefs don’t get chef’s block. They just need more ingredients.”
And so it is with writing.
The more ideas you feed to your brain, the easier your brain can think up ideas.
Your brain is like any other muscle. The more you use it, the stronger it grows. The stronger it grows, the easier it is to write. The easier it is to write, the faster you write. The faster you write, the more moolah you stuff into your coffers.
On this note, this reminds me of something Stan Lee talked about in his cherished bioautography:
Stan Lee (before Marvel blew up) never worried about money. Even when bills were due and a child was on the way.
Because he could always write more and make more money.
So it is for copywriters who don’t have writer’s block.
And to take it a step further…
So it is for anyone writing emails.
Writer’s block a trig ol’ fella who will rob you blind at a moment's notice.
If’n you let it creep into your psyche that is.
Which you don’t have to do.
In fact, you never have to let writer’s block haunt you again after reading this email.
You just need to find yourself some ingredients.
If you still suffer from writer’s block (especially when it comes to writing and sending an email to your list that makes your wallet heavier than a certain minister of health, cough, Maggie De Block, cough), mayhap I can help.
Here’s what you can do:
We’ll jump on a quick call (to make sure you have a proven offer and a list) and see if we’re a good fit.
And if’n we are?
The rest is history.
You literally will never have to worry about writer’s block again. At least when it comes to cookin’ up emails.