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How to use negative reviews to make more sales

Negative reviews scare the ish outta most business owners.


Well, that’s obvious, ain’t it, cully?

Entrepreneurs pour their blood, sweat, and tears into their products. And when someone has something negative to say about their life’s work, it’s human to get into your feelings about it.

Especially when you miss the big, fat elephant in the room:

Negative reviews can be some of your most profitable reviews.

Here’s why:

For starters, let’s get into some human psychology. Most people think a 5-star rating across thousands of reviews results in the most persuasive reviews possible. But that ain’t true. When we see thousands of reviews, all of which are 5-stars, it plants seeds of doubt in our mind. We think, “No way this many people thought the product/service was this good.” And so, we believe that these reviews are manufactured. AKA they ain’t real.

(And you wouldn’t be wrong about that 9 times outta 10.)

The most believable and persuasive rating is around 4.5 stars. And some one-star reviews help your positive reviews sound more believable. Pretty cool, right?

Second, they give you endless fodder for emails and making more sales.

Case in point:

I was scrolling through YouTube recently and came across an interesting video idea from Amazon Prime’s The Boys.

They read negative one-star reviews folks had from season 1 of The Boys — and used it to promote watching the latest season.

Jimmy Kimmel does this with his “mean tweets” segments.

And Ben Settle is the GOAT of using negative reviews and comments as a sneaky way to sell his products.

Moral of the story?

You shouldn’t be afraid of negative reviews. In fact, you should welcome them when they bless your business.

And if’n you need help transforming negative reviews and comments into a sales-generating machine through email, book a call here, and let’s chat.


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