Inside my Aweber account, it tells me how many people have unsubscribed from my emails in the last 30 days.
(Pssssst, you can join my email list right here.)
Now, I don’t have hundreds of thousands of email subscribers, so take what I’m about to say with a grain of paprika. But this number typically percolates between 2 and 5 subscribers per 30 days.
Well, for at least the last week it’s been at zero.
And I email damn near every single day, with damn near the same exact offer.
So what’s my secret?
Well, there are actually two secrets:
1. Don’t worry about unsubscribers.
This is easier said than done. But it’s an abundance mindset which pays dividends over the course of your career — both financially and with your sanity.
Most biz owners see unsubscribes as an attack on their soul. And as such, they try to minimize unsubscribes as much as possible, usually at the expense of sales.
Hear this, and hear this loud:
The only way to have a 0% unsubscribe rate is to never send an email to your list.
However, by not giving a rat’s arse or fart about unsubscribes, you’ll see your unsubscribe rate getting lower and lower and lower and lower.
Which brings me to secret #2:
2. Emailing more often minimizes unsubscribes.
Emails that get the highest unsubscribe rate, on average, aren’t the worst emails ever sent and written. (Nigerian princes and Indian SEO companies got that down pat… and they don’t even give you an option to unsubscribe to their spam emails.)
Instead, it’s because there’s been too long of a gap between your last email and the one that’s making mfs unsubscribe.
That’s why emailing more often—even to obnoxious levels like several times per day—minimizes unsubscribes.
Sure, you won’t get them down to 0% (and if you do, it won’t last)... unless, well, you never send emails. But the more often you email your list, the less likely you are to get a bunch of unsubscribes from one send.
Think about it…
Anywho, if you wanna increase your unsubscribes and your revenue and your freedom, book a call here. Let’s find out if partnering together makes sense.
P.S. “Why am I telling you to book a call IF you wanna increase your unsubscribes? Doesn’t that defeat the whole purpose of this email?”
No, cully, it actually reinforces it. And if you’re scared about sacrificing a few unsubscribes in order to make more moolah and enjoy more freedom, not only did you miss the point of this email, but I also don’t wanna work with you as a client. Sorry I don’t make the rules.
(Oh wait, yes I do muahahaha)