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how to land new clients (without writing samples)

One of the thangs potential clients ask copywriters for before deciding to work with them is writing samples.

Makes sense, right? They wanna see if you can write before they hire you to, well, write.

But writing samples are weird.

I write in a different “voice” for each of my clients. The tonality of emails for my clients is wildly different from the emails you read from me every day.

And, if’n you’re a new copywriter with no writing samples, it’s impossible to share what you don’t have.

The solution?

Writing for yourself.

These emails are a prime example.

In fact, a client I just landed asked to see writing samples.

Instead of searching through the hundreds (mayhap thousands) of emails I’ve written for my clients, I took the easy way out.

I told them to check out my blog (where I repurpose my emails and post em as blogs).

And, spoiler alert, I closed the client.

While I enjoy my writing style, it wasn’t my writing that necessarily “sold” them.

Instead, it was something specific I do in just aboot all of my emails:

I tell stories.

Here’s why that’s important:

“Facts tell, stories sell.”

(One of the most memorable—and simple—lessons I ever learned from the OG Ben Settle.)

I have facts for days to back up my absurd monthly fees, like:

* Writing single emails that generated $20k, $40k, and even $112k

* Retaining clients for 3 years (and beyond)

* Helping my clients grow their email revenue by 2,348.44%

* Creating product launch campaigns which make my clients sell out in a week — and have thousands of backorders for months at a time

And I can keep going off about certain facts about my results.

But facts don’t stick around in your cranium like stories do.

(This lesson also applies to you writing copy for your business.)


If you need help telling stories in your emails that can increase your email revenue by a modest 2,348.44%, book a discovery call here, and let's chat.


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