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How to instantly be better than friends, enemies, and competitors

This email will show you how to be better than 90% of people. It might even ruffle a few feathers too, so let’s get into it:

As you know, I’ve been babbling on and on about my first music gig in about 5 years. At the time I’m writing this, we’re less than a week out from the show, we were supposed to have a full rehearsal today, and suddenly one of the members got covid. I’m assuming he’s telling the truth, but I have my suspicions.


Well, we were supposed to practice last week, but something came up at the last minute. The week before last week too.

In fact, we’ve only had a few practices as a full band. Now, I’ve been practicing my arse off. I had to kick off any dust, rust, and cobwebs first. But I have sounded aces my last few solo practices.

And the few times we have had a full rehearsal? We sounded great. We’re all talented musicians, and we’re covering a band, so practice isn’t as crucial compared to writing and performing your own music.

I’m still irritated about it though. And it reminded me of one of the many reasons I haven’t frequented the music scene much since starting my “business career.”

My family, for whatever reason, is throwing a Thanksgiving-in-October party today. But since I thought I had practice, I told them I wouldn’t be able to make it. Now, if I decide to go, I’ll fvck up the head counts and such. Not a massive deal, but it’s mf annoying.

See, in the world of business, if you say you’re gonna be somewhere at a certain time, you be there at that certain time. No last minute flaking, canceling, or “coming down with covid.” At least, that's how I—and other irl professionals—run their business.

Which brings me to the point:

Most people—whether clients, friends, enemies, freelancers, competitors, even family—are flaky people. They have trouble committing. And even more trouble honoring their commitments.

People who have their own business and strive to build it every single damn day—rain or shine, sick or healthy, traveling or not—have an unfair advantage against 90% of people already. Maybe more.

This life ain’t for the faint of heart, toots.

But as a professional, whether a musician, magician, copywriter, entrepreneur, you name it, your word is your bond.

And when you change shyt up last minute, it causes ripple effects through everyone else’s life. Now, being in a band ain’t easy. There’s a bunch of different schedules, personalities, and egos you gotta blend.

But I’m pissed and wanted to rant (and cunning enough to turn this into an email).

Moral of the story?

Honor your commitments. Do what you say you’re gonna do. And if you can’t? Let people know far enough in advance, so you don’t wreck their entire day.


On an unrelated note:

If’n you need to make more moolah, unlock more freedom, and skyrocket your growth through email, book a call here, and let’s chat.


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