How to crush a monthly sales record in 3 days (or less)

Check out this text a client sent me last week:

And you know what?

He sent me this text on May 4th — 4 days into the new month.

But, technically, it only included 3 days of emails because this was before any May 4th emails went out.

I helped him crush his monthly sales record in 3 days.

Not too shabby, if I do say so myself.

So how did I do it?

Sit down, buckle up, and let me explain…

This client runs a Muslim-centric company.

As such, we had an Eid sale. Eid is the big, 3-day festival for Muslims after Ramadan ends.

And so, we had our biggest sale of the year.

But that ain’t why we crushed his monthly sales record by May 4th.

It was part of the reason, sure.

But the other reason?

Arguably the more important reason because almost nobody in this industry practices it?

We sent a metric fvckton of emails in this 3-day period.

In fact, we sent 8 emails in 3 days.

And you know what?

We probably would’ve made even more sales had we sent more emails.

Such is the power of email.

Most brands are scared to send this many emails.

Why?

Because they’re playing “not to lose” instead of “playing to win.”

This is a deadly mistake that can't be emphasized enough.

In fact, your subconscious can’t process words like “no,” “not,” and “can’t.” (h/t to Joshua Lisec for this lesson.) So if you’re playing “not to lose,” your subconscious mind interprets that as you’re “playing to lose.”

And you know what?

Had we only sent 1-3 emails during this campaign, we would’ve left more than 50% of the revenue we generated on the table.

And yes, we did make more sales with the first email than any other one (because we announced the sale in a pre-launch email we sent before it started).

But we only would’ve made half of what we did if we didn’t send multiple emails each day.

Moral of the story?

Send more emails.

Don’t be a lil bytch about it.

And if’n you need help, book a call.

But only, and I mean ONLY, if you have a proven offer and a list.