How sending 100 daily emails changed my business
This one’s gon’ be a doozy.
Why?
It’s my 100th daily email.
And I thought I’d reveal how sending 100 daily emails changed my business in ways not even I could have imagined.
Alright, let’s boogie:
1. My list has grown by around 108%, which ain’t too shabby in my opinion.
But… It makes me regret not starting sooner.
2. My writing has improved by leaps and bounds.
This one’s obvious, yes. But sometimes obvious things have to be repeated.
In fact, repetition is the single most effective way to learn something new or improve your skills.
That’s why I’m such a big fan of daily emails. They force me to hone my skills every single day.
3. I wrote a book.
Okay, so I technically wrote the book before I started writing and sending daily emails. But I wrote the book for a few specific reasons:
* I wanted to prove I could write a book. And not only a book, but a damned good one.
* I wanted to boost my “positioning” as an email copywriter — and I’m one of the few email copywriters with his own book on Amazon.
* I wanted a bribe for mfs like you to join my list, so I could force myself to write and send daily emails.
4. My work for clients improved.
I come up with better ideas because writing daily emails forces me to come up with many and many-a email ideas.
5. I got faster at completing client work.
Here’s a counterintuitive truth for ya:
Spending anywhere from 10 to 30 minutes writing my daily email actually helped me work less (even as my client roster grew).
Work begets work.
Copy begets copy.
Ideas beget ideas.
And, yes, emails beget emails.
6. I closed a bunch of new clients.
Admission: I don’t keep as good of track as I should about sales calls per month, new clients closed per month, etc.
That said, I feel the new clients I added where it matters, i.e. in my wallet.
7. I landed more opportunities from my current clients.
Adding new clients is sexier. But offering your current clients/customers more makes printing money easier.
Most biz owners—in any industry—focus on attracting new customers or clients. But it’s much harder to close a stranger than someone who has already whipped out your credit card to pay you.
With my current client roster…
One of my highest paying customers doubled his monthly retainer.
And another one of my clients asked me to ghostwrite her book.
8. I’ve attracted more opportunities.
Let me get all new-age hippy dippy on ya:
One of the main reasons I started sending daily emails is…
The Law of Attraction.
But, with a twist (which makes it actually work):
The more I show up every day and write, the more I’m proving my intentions to the “universe.”
Most people think the law of attraction just means thinking about shit you want, and then it magically appears to you.
Ain’t how it works, bucko.
Why?
Because this flawed thinking is missing the one crucial ingredient that makes this whole concept work:
Taking action.
By showing up and controlling what I can control every day (writing and sending an email to my list), the universe sends me opportunities that are kinda unfathomable.
And I have two examples — one from my personal biz and one from my client’s biz.
Let’s start with my client’s biz:
Since we started sending consistent emails, he’s been invited onto more podcast shows, Telegram shows, and other types of internet radio shows than ever before.
Why?
People love our emails — and so does the “universe” or “email gods” or whatever you wanna call it.
As for the example in my biz:
A reader recently reached out with a new partnership idea. His skill set complements mine and vice versa.
And this is something that, if it pans out, can help me double, triple, or even quadruple my income this year.
Of course, it could result in nothing. But I started my freelance biz with nothing else lined up — I was fresh off the turnip truck after quitting my job and had to make it work.
Also, another lesson embedded in here:
Growth ain’t linear.
It compounds as long as you stick with it.
Speaking of more income…
9. I’ve doubled my income since starting this list.
Plus, I’ve refined my offers which lets me land higher monthly retainer deals and all that.
And the last “unintended” benefit of sending 100 daily emails?
10. I’ve had a bunch of fun.
This might be the most important point:
I love writing. The only thing I love more than writing is writing for myself.
Don’t get me wrong, I also like doing client work. But I don’t get to use my personality as much when I work for clients.
I’m their email ghostwriter after all.
But methinks this also prevents burnout.
And it also gets me creative juices flowing for when I do client work.
Here’s why:
When I write for myself — whether in these emails, when I wrote my book, etc. — I do it the first thing in the morning.
This is how you can accomplish a daunting task, like writing a book, with ease. And go from idea to publication in 90 days like I did.
When you spend the first hour of your day on yourself, you do a couple things:
* You prove to your subconscious that you’re worth it. (Sounds corny, but true and important.)
* You get in the writing “mood.” I love writing, but I loathe staring at the blank screen. Writing for myself helps me get into the zone faster, and reduce my “staring at the blank screen” time, even when I’m working for clients.
* And it prevents burnout if you have as much fun as I do writing these emails.
And you know what?
We’re just getting started.
Remember how I said emails beget emails earlier?
In my Notes App on my phone, I have at least 30 fresh ideas I can’t wait for you to read.
Anyway, before I sign off, let me get all emotional:
Thank you for being here.
Thank you for reading each email I send you.
Thank you for putting up with my sometimes obnoxious emails.
Thank you for all the kind words you’ve sent me (you know who you are) since I started this.
And thank you for just being you.
If you keep reading these emails and implement what I teach, I can guarantee you one thing:
Your copy and email skills will continue to improve, until one day, you’re one of the best.
(Not that I think I’m one of the best right now, but I get closer each day.)
Alright, now go enjoy the rest of your day.
I’ll meet you back here tomorrow.
John
P.S. I got so emotional, I almost forgot:
If you have a proven offer and wanna make more moolah from your email list (without lifting a finger or spending a lick of “brain capital” on it), grab a time here.
And we’ll hop on a call to make sure it's a good fit.
It’s a call that just might forever change the future of your life.
Maybe it won’t. But there’s a good chance it will.
So book a call and let’s find out.