I don’t know what’s going on, but I woke up each day this week to phishing attempts landing in my primary inbox on Gmail instead of in the spam folder.
Mayhap you remember the recent updates Gmail made to prevent this from happening. But nowadays, every ESP requires you to jump through a few more hoops to send emails from their servers… and yet, I’ve had more blatant phishing attempts pop up in my primary inbox than ever before.
Usually they’re sent straight to spam where I’ll occasionally see them and report the phishing attempt.
But now?
Now Gmail is forcing my hand—and making me do their work for them!
The whole point of authenticating domains was to prevent this exact thing. And yet, just a mere 9 months after Gmail and Yahoo implemented these changes, I’m getting more actual spam show up in my primary inbox than ever before.
(This ain’t only a problem with email either—it’s also sunk its deranged teeth into SMS marketing too.)
So, what’s this all mean?
Is this finally the death of email?
Maybe. Especially if you email like a spammer or phisher.
But for me and my clients?
This creates an even bigger opportunity for us.
Why?
Sinple:
We don’t email like a spammer or phisher.
Which is to say:
* We have a regular email cadence (one of the most effective ways to avoid spam complaints in general that you’ll never hear from “Email Marketing 101” fluff pieces ESPs like to push out for SEO purposes)
* We write entertaining, informative, and persuasive emails
* Our emails are longer than 50 words (almost all spam are under this infinitesimal word count)
* People look forward to opening, reading, and buying from our emails (literally the exact opposite of spam or phishing attempts)
And I could keep droning on for at least a few more bullet points, but I t’won’t.
Instead, let me give you an opportunity to reap the benefits of not sending spam:
Hit reply, and let’s set up a quick call to discuss your email strategy.
John
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