top of page

banging out copy when you’re sick as a mf…?

Let’s do a little experiment:

I’m sick as a mf dog today.

Can I still write an email?

We’ll see…

So here’s the story:

I came down with a wicked cold last night.


Well there are a few reasons I might have caught something:

1. My last workout nuked my central nervous system to the point where I could barely keep down my breakfast.

2. The weather here in Ohio has never been more bipolar.

Check this out:

A week or so ago (again, at the time I’m writing this… not when you’re reading it) it went from 18 degrees to 70 degrees in 24 hours.

Fast forward a week…

When I went to the gym (see point #1), it was 60 when I walked in. 40 when I walked out an hour later. Then it shot back up to 60 degrees again.

In other words: I dealt with a 20 degree swing twice in a couple of hours.

But this last one is probably the biggest reason…

3. My sleep this week sucked.

There were a couple of days when I only got around 4 hours of sleep.

And here’s the lesson:

It’s easier to write this email when I’m sick as a dog than it is when I get shyt sleep.

Is this my best email?

Probably not.

But it still provides a valuable (and overlooked) lesson:


Speaking of which, I’m about to take a cat nap and see if’n that helps me feel better.

In the meantime, book a call if you have a proven offer and decent-sized list and wanna make it rain whether you’re sick or not.

No offer or list? Refer me a new client and I'll split the first month witcha if you're on my email list. (Figure it out, there are forms all over this site.)

0 views0 comments

Recent Posts

See All

Yesterday, I attended a webinar lecture from retired copywriter Jim Clair. I’ve talked about Jim several times throughout these emails, and for good reason. He’s one of the “good guys” when it comes t

Last week, one of my acolytes DM’d me on Twitter saying that Alex Hormozi stole from yours truly. (Well, kinda…) Y’see, in one of Hormozi’s latest videos he talks about Chick-fil-A and the 7 secrets t

bottom of page