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bad news

I had a meeting scheduled for 10 minutes from the time I’m typing these letters.


It was with a new client who has a pretty cool brand.


But…


I just sent her an email with the same subject line I’m using here.


And I canceled our meeting.


Why?


Well, my client roster is damn near full. I have a couple of decently sized promotions coming up in the next couple o’ weeks. And truth be told, for the size of her business, I don’t have the time to bring her on as a client.


While her business looks like it brings in a metric fvckton of revenue from the outside looking in… By my calculations, around 80% of her revenue comes from B2B, not B2C. And if’n I would’ve signed her on as a new client, I would’ve been fighting an uphill battle the entire time.


That’s when I realized signing her on simply ain’t worth it. Now, I do feel bad. If I had more room on my client roster, then yes, I would’ve happily signed her on.


But I don’t.


And I ain’t in the business of making non-clients feel good, except to my loyal readers here.


Anywho:


Moral of the story?


My client roster ain’t completely full. But it’s almost full, which means I have to be more selective with who I bless my emails and email strategy with.


(Freelancers take note…)


But if you want to take my last spot for yourself, hit reply, and let’s chat.


John

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