top of page

an update on that product launch

Couple days ago, I shared a cautionary tale about how launching a new product in the middle of a website launch is a terrible idea.

I spent a good couple hours later that day creating a part 2 product launch, which I’ll send soon.

But I have an update on the product launch:

In my email a couple days ago, I told you that the campaign would probably clear $20k in revenue by the time I finished that email.

Well, that was a lie… kinda. It didn’t clear $20k by the time I finished my email.

But it did clear $20k by the end of the day.

And when I checked it today (a day later from when I wrote that email), it’s clocking in at $29,715.63.

(When I checked again today... four days after writing this email and switching back to our old site... the campaign generated $41,086.52 in revenue.)

Not too shabby for a product launch that launched when our website didn’t work.

If I was a betting man, I’d bet that it will clear $30k total by the end of the day today. (It did, and went on to clear $40k.)

And you know what?

Since I spent a few hours creating a “part 2” of this product launch yesterday, we’ll clear $50k easily.

And who knows… it may even be higher (especially considering our website works this time around).

What’s the point of this email?

I don’t know if there is one. Well, there’s this: Switching back to our old website generated an extra $19k outta “thin air.”


Need help creating product launches that can generate $10k, $50k, or mayhap even $100k in new revenue for your biz?

Book a Discovery Call with me here. And let’s see if partnering together makes sense.


2 views0 comments

Recent Posts

See All

Yesterday, I attended a webinar lecture from retired copywriter Jim Clair. I’ve talked about Jim several times throughout these emails, and for good reason. He’s one of the “good guys” when it comes t

Last week, one of my acolytes DM’d me on Twitter saying that Alex Hormozi stole from yours truly. (Well, kinda…) Y’see, in one of Hormozi’s latest videos he talks about Chick-fil-A and the 7 secrets t

bottom of page